China Daily

Premier League’s transfer-market bubble set to burst

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The financial squeeze put on English Premier League clubs by the coronaviru­s crisis could be felt across the continent in the coming months as the well to fund massive transfer fees runs dry.

For each of the past four summers, EPL clubs have flexed their financial muscle to splurge over 1 billion pounds ($1.3 billion) on player transfers.

That has helped spread the wealth of television contracts worth billions across Europe and crucially down the divisions to cash-strapped clubs in England.

Now even the world’s richest league is facing economic meltdown.

Premier League matches have been suspended indefinite­ly with no return expected before midJune at the earliest.

Broadcaste­rs could be due a rebate worth a reported 762 million pounds if the season is not completed and, even if the action does recommence, they are likely to be behind closed doors, quashing income from gate receipts.

Moreover, a number of major sponsors such as airlines and gambling companies have been just as badly hit by the COVID-19 shutdown, which is expected to lead to a curb on commercial revenue.

Rather than the usual arms race for talent, Premier League clubs are fretting about just meeting their wage bills for the next few months.

“Many clubs could be threatened by insolvency and transfer plans came to a standstill for most clubs because of the many uncertaint­ies,” said Matthias Seidel, founder of player evaluation site Transferma­rkt.com.

According to Transferma­rkt, 1.8 billion euros ($2 billion) has already been wiped off the value of Premier League squads.

“There’s no doubt the actual value of players right now has gone down in all squads,” said Brighton & Hove Albion owner Tony Bloom.

“How much less, I have no idea. It depends on how the next few months play out.”

‘Vultures’

Such uncertaint­y has led for calls to do away with transfers entirely to avoid the unseemly sight of clubs, who have asked staff to take pay cuts and in some cases relied on government money, spending money on new players.

“If you’re trying to get 30 percent pay cuts from existing players, you may have to put a transfer embargo in place,” former Manchester United captain Gary Neville told Sky Sports.

However, embargoes may only accelerate fears that clubs lower down the pyramid will not survive the crisis.

Proceeds from transfer sales are commonly used in the lower leagues to cover running costs and will be needed even more without the regular income of gate receipts to rely on.

“I think there will be significan­t transfer fee deflation,” soccer finance expert Kieran Maguire told AFP.

“There will be a significan­t number of clubs that when some form of transfer market returns, they will be close to going out of business and therefore will accept firesale prices.

“The vultures and predators will pick off good players for very modest fees.”

The fear for those reliant on transfer fees, though, is that the damage has already been done.

Given the vast sums involved, transfer fees are very commonly paid over the course of a player’s contract.

Based on accounts published to the end of the 2018/19 season, Premier League clubs owed 1.6 billion pounds in outstandin­g transfer payments, 900 million pounds of which was to foreign clubs.

Maguire warns of the domino effect whereby if one club fails to meet its transfer debt, it could spark a series of defaulted payments on other deals or even worse force clubs into insolvency.

“The concern is that financial problems in one league could spread throughout the industry just like the pandemic,” he said.

Bundesliga chief executive Christian Seifert told the New York Times earlier this month that the transfer market will “collapse” and that “some leagues will understand that money is nothing that is coming automatica­lly every month from heaven.”

That may have been a slight on the Premier League’s overindulg­ence on transfer fees.

But as the biggest spender, the economic earthquake felt by English soccer will ripple across Europe for some time to come.

Many clubs could be threatened by insolvency and transfer plans came to a standstill for most clubs because of the many uncertaint­ies.” Matthias Seidel, founder of player evaluation website Transferma­rkt.com

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