SYR reaps the benefits of international import fair
German high-end water treatment company SYR expanded its exhibition space fivefold at the third China International Import Expo in 2020, highlighting its confidence in the fair.
The company also signed a memorandum indicating that it would attend the next three editions of the CIIE. The reason for doing so, the company said, lies in a torrent of opportunities the CIIE has brought.
In 2018, when the expo was first held, SYR was cautious and tested the waters with a booth that measured just 36 square meters. The reception they received allayed their concerns as professional visitors from four provincial trading groups visited them.
The brand also received more media coverage in both China and overseas than ever before. This was one of the key reasons why the company decided to continue exhibiting at the CIIE.
In 2019, SYR expanded its exhibition size to 144 sq m. That year, it received inquiries from six provincial trading groups.
In 2020, trading groups from over 10 provinces as well as those from prefecture-level cities visited its booth. This has helped identify gaps in these regions, according to SYR.
The company added that the annual expo has brought other benefits such as allowing it to meet new clients and sign cooperation agreements in new arenas.
SYR has also taken the opportunity provided by the CIIE to reach out to new clients from outside the water purification industry, such as those in food, construction and property management sectors.
For example, at the second CIIE, SYR applied Germany’s advanced anti-pollution and partition technology to the animal husbandry operations of a large Shanghai food group.
At the third CIIE in 2020, SYR conducted exchanges with integrated building and prefabricated building enterprises, which were keen to explore cooperation opportunities in the aspect of prefabricated buildings that can integrate water supply, anti pollution and anti-leakage systems.
SYR also reached several cooperation agreements with a property management association and related companies.
Following its CIIE experience, SYR is confident that the annual event will continue to grow in strength and stature, and become a key chapter in its China story.