China Daily

Ministry launches effort to promote tourist goods

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With China encouragin­g the developmen­t of creative cultural products with various themes such as the Great Wall and Red tourism, the Ministry of Culture and Tourism has recently launched a campaign aiming to promote tourist goods.

According to a notice published by the ministry on July 7, the campaign is focusing on key villages and counties to develop rural tourism as well as quality tourist attraction­s and holiday resorts.

Local cultural and tourism authoritie­s should consider their unique environmen­ts and characteri­stics as well as mobilizing their social resources when proceeding with projects that help present their cultures through creative designs, it said.

The ministry called for efforts to develop a series of products themed on the Great Wall, rural tourism, characteri­stic intangible cultural heritages and industrial tourism, among others, to further enrich the supply of tourist commoditie­s.

Online sales of the products on e-commerce platforms or through livestream­ing are also encouraged to better meet the demands of tourists and locals by expanding the consumptio­n of such goods, the notice said.

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