Design Anthology - Asia Pacific Edition
Cultural Stress
Skin is the body’s window to wellness
DR HOWARD MURAD:
Man on a mission to cure us of Cultural Stress.
CELLULAR WATER PRINCIPLE
At Murad, we hydrate every cell, not just the skin’s surface. With our patented hydration technology, we are able to strengthen the structure of each cell, enabling osmosis throughout your skin’s cellular network whilst preventing moisture loss. The technology is called Replenicell, but we refer to it more often as ‘super-charged water’. Our products combine 3 key technologies to ensure your skin’s optimum health: 1. Anti-inflammatories 2. Anti-oxidants 3. Super-charged water
4 PILLARS OF HEALTH
To beat cultural stress and ensure skin is looking its best, Dr Murad encourages us to:
1. Eat your Water: enjoy hydrationrich foods that drip-feed vitamins, minerals and nutrients to the body and skin.
2. Be Kind to Your Mind: take moments throughout the day to disconnect from technology and reconnect with yourself and your loved ones.
3. Move Your Body: choose movement which calms and soothes your body and soul.
4. Nourish Your Skin: indulge in efficacious skincare product rituals.
LA-based Dermatologist Dr Howard Murad is an inspired man. His pharmaceutical studies, medical knowledge and years of dermatological experience resulted in the realization that “self-care is healthcare”. He strives to reduce Cultural Stress in his own life, and in the lives of his clients and customers, a practice he calls ‘Inclusive Skin Health’. Dr Murad’s efficacious line of clinical skincare products ascribes to the fact that beauty is not skin deep, rather it radiates from healthy nutrition, pleasurable exercise, healthy stress reduction and healthy attitudes.
THE SCIENCE OF STRESSED SKIN
At Murad, we believe in Inclusive Skin Health. We are experts in the science of stressed skin whether that stress shows up as Acne, Ageing, Pigmentation or Dehydration. We deliver clinical results via a fully-customisable capsule collection of professional treatments and an efficacious range of retail products.
AT HOME TREATMENTS
A professional skincare treatment offers more than just indulgence. The power of human touch, professional-grade products and proven results combine to deliver dynamic skin transformations. In between professional treatments, it’s important to maintain results with an efficacious at-home skincare routine. Twice a day, cleanse, treat, hydrate and protect your skin with Murad’s expertly-designed treatment products.
IN SALON EXPERIENCES
This capsule collection of professional-grade skincare treatments is designed to deliver clinical results whilst indulging your senses. ‘Murad Method’ is a fully customisable ritual performed by professional skin therapists and aestheticians that enables you to connect with the philosophy that self care is healthcare, and if we make it a daily practice, we can revolutionise our physical and mental well-being.