Life in Pictures

Photographer FREDERIK JACOBOVITS offers a family photography session with a difference – one that will truly capture your life in Hong Kong. Intrigued? We sat down with him to find out more about his concept.

Your photos are unique; what inspired you to take this approach?

People nowadays tend to take thousands of iPhone photos, half of which are lost, some are terrible and for the most part nothing is done with them.

My concept of “your life photographed” is based on the idea of old family photo albums, and on the lack of a good “documentary” of how my life used to be when I was small. I was the youngest son of a diplomat family and we used to move around a lot; and, although I do have some photo albums, most consist of “highlights” such as birthday parties, Christmas, summer holidays and so on, but not day-to-day life. How cool would it be to have a photo album of how life actually used to be – from waking up in the morning till the bedtime rituals – and so the concept was born.