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Expat Living (Hong Kong) - - Contents - BY AOIFE MACKEN­ZIE

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This jew­ellery brand com­bines style and a whole lot of soul.

TINA JANSEN’s back­ground is as in­ter­est­ing and di­verse as her brand, Finnly’s Fine Jew­ellery. Born in Ger­many, Tina grew up in the Ital­ian part of Switzer­land, the child of a suc­cess­ful en­tre­pre­neur. She caught the busi­ness bug at a young age, and went on to study in Zurich and build a suc­cess­ful ca­reer in pub­lic re­la­tions and mar­ket­ing, work­ing in a va­ri­ety of in­dus­tries in­ter­na­tion­ally and liv­ing in Ger­many, Amer­ica, Sri Lanka and Hong Kong.

It was dur­ing her time in “gem­stone par­adise” Sri Lanka that Tina de­cided to study gemol­ogy in Colombo, while si­mul­ta­ne­ously build­ing her per­sonal col­lec­tion of gem­stones. Her aes­thetic eye, artis­tic spirit and busi­ness acu­men cul­mi­nated in the cre­ation of Finnly’s, a lux­ury jew­ellery brand with a whim­si­cal twist. “It was just a mat­ter of time. Hav­ing the fa­mous Sri Lankan gem mines on my doorstep, I was al­ways able to find ex­actly what I was look­ing for,” Tina says.

Us­ing a com­bi­na­tion of pre­cious and semi-pre­cious stones from Sri Lankan mines, Finnly’s feel-good de­signs are in­spired by Tina’s trav­els, and her ap­pre­ci­a­tion of fash­ion and na­ture. The chic and con­tem­po­rary de­signs range from ca­sual to so­phis­ti­cated. “They’re made for the mod­ern woman and in­spired by vi­va­cious mem­o­ries of Mediter­ranean sum­mers,” says Tina.

Per­sonal touch

When it comes to de­sign, Tina takes what she calls a “play­ful” ap­proach. “I of­ten spread loose gem­stones out in front of me and ex­per­i­ment with dif­fer­ent cuts and colours, un­til I have found the per­fect com­bi­na­tion.”

Only nat­u­ral, un­treated GIC (Ge­mo­log­i­cal In­sti­tute of Colombo) cer­ti­fied gems are se­lected for in­clu­sion in each col­lec­tion, and Tina per­son­ally sources and se­lects all the stones to en­sure their qual­ity. “I love the whole process; from choos­ing the per­fect stone to cre­at­ing a beau­ti­ful de­sign and then see­ing the fi­nal prod­uct,” she says. Each piece is hand­made and, if you pre­fer some­thing cus­tom to add to your jew­ellery col­lec­tion, Finnly’s can craft some­thing be­spoke, tai­lored to your spe­cific re­quire­ments.

An­other pri­or­ity for the jew­eller is up­hold­ing eth­i­cal val­ues and sus­tain­able pro­duc­tion. “It’s all about giv­ing back to the com­mu­nity and the coun­try where these stun­ning gems come from,” says Tina. So, she’s com­mit­ted to con­tribut­ing the many facets of her ex­per­tise to var­i­ous Sri Lankan in­sti­tu­tions; pro­ceeds from Finnly’s sales go to dif­fer­ent char­i­ties, sup­port­ing un­der­priv­i­leged chil­dren, ed­u­ca­tion and fe­male em­pow­er­ment through­out the coun­try.

Fi­nally, what’s Tina’s top tip for build­ing a col­lec­tion of gem­stone jew­ellery? It’s much like her own per­sonal ethos: “Be pas­sion­ate and fol­low your heart.”

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