FROM THE BARBER!
Teenage boys are getting more and more interested in grooming and personal care.
We bring good news for mothers of teenage boys: men’s grooming is considered a modern-day must-have – for all ages. Any parent who remembers the grunge years will be very glad to hear this! Today’s teens are taking care of themselves, and old-school barber experiences are playing a huge role in making clean cool.
“Teenagers are definitely more interested in grooming,” says CLO PARKER, manager at Fox and the Barber in Central, when asked if teens are more interested in grooming than their parents. “The whole industry has really caught on with teenage interest. The biggest hair show in the UK – Hair UK – now has a day dedicated to a younger audience.”
So, what’s turned the tide from when we were young? Instagram, of course. Clo says that teens want to look sharp, just like the celebrities they follow on social media.
Beyond celebrating this growing interest in personal hygiene, it’s also important to note the role today’s barbers play in helping our teens feel like responsible and trusted young adults. “The barbershop is a destination in its own right – the atmosphere, the music, the banter,” Clo says. “It’s an adult social setting where these young men are treated as adults – free to choose their own hairstyle and products. The first time you go to the barbershop and not your mum’s hairdresser is a big deal!”