Why art can be a boon for business

When it comes to providing support for the artistic community, businesses can become patrons and engage with that community by directly collecting art, sponsoring initiatives and hosting artistic events and discussions. This can be beneficial in many ways. “The creation of a stimulating and inspiring work environment can assist in promoting creativity and collaboration among employees, increasing engagement with the local community, and branding a company’s ethos and culture both through their social responsibility and their core company values,” says Abby.

Creating or donating spaces for artists to work on is another way businesses can get involved. Corporate and real estate collaborations can bring about incredible spaces for employees and the community to share – and it’s a case of win-win. “The responses of artists to the environment are often one of the most fascinating things about their creative output,” says Abby. “Site-specific murals, light installations, sculptures and paintings that relate specifically to the physical environment of Hong Kong are some of the greatest ways to celebrate this city and see it through a different lens.”