Ocean Commitment Exhibition By Blancpain
Southeast Asians and visitors can finally see the exquisite exhibition firsthand
Blancpain is one of the world’s oldest watchmaking manufacturers and till today, the brand has built and maintained a close relationship with the oceans. To further promote its commitment to protecting the fragile marine ecosystem, Blancpain debut the Ocean Commitment Exhibition in Kuala Lumpur, Malaysia, making it the first stop in Southeast Asia. Mr Alain Delamuraz, Vice President and Head of Marketing of Blancpain, Laurent Ballesta and Imran Ahmad, Blancpain Ocean Commitment partners, together with retail partner Cortina Watch, welcomed VIP guests to the exhibition opening at iconic Suria KLCC mall. The opening was then followed by a sumptuous eight-course meal at NOBU.
The exhibition is divided into several segments, covering various themes and detailed introductions such as the “Birth of a Legend”, 60 years of development for the first modern diving watch: the Fifty Fathoms; “Ocean Exploration”, the closely linked relationships with scientists, divers, governmental organisations and other pioneers of the deep water world; “Art in Ocean”, works of internationally acclaimed photographers and friends of Blancpain. The Ocean Commitment Exhibition also featured this year’s Baselworld piece: the latest Fifty Fathoms Bathyscaphe. This is a re-interpreted timepiece with a threehand model, outfitted with a deep blue dial evoking the depths of the sea and gray plasma ceramic bezel and blue ceramic insert featuring Liquidmetal® hourmarkers.
At the opening of the exhibition, Mr Alain Delamuraz, Blancpain’s Vice President and Head of Marketing, spoke about Blancpain’s passion and mission to help preserve and protect the oceans by raising public awareness of the underwater world, taking part in scientific research projects and contributing to the protection of the oceans through the creation of marine reserves. He insisted that “Blancpain’s mission in the domain of oceanic environmental initiatives will always focus on long-term projects rather than short-lived and temporary ones.”