Tissot Expands Into World Trade Centre New York

Tissot’s fourth New York City boutique was graced by NBA Legend Nate “Tiny” Archibald

Swiss watchmaker Tissot opened its fourth New York City in Westfield Mall within World Trade Center. This new watch boutique adds on to the established outlets in Times Square, Fifth Avenue and Wall Street, making it one of the largest watch companies with a continued retail venture in the city. The boutique opened its doors with a special “Family Day” in collaboration with the 9/11 Tribute Center and HEART 9/11 with support from the National September 11 Memorial & Museum. As Official Timekeeper of the NBA, Tissot also provided a memorable experience for these families and new Yorkers with a meet-and-greet session with NBA Legend Nate “Tiny” Archibald. Nate is a born and bred New Yorker who spent 14 years in NBA, craving a career for himself as an NBA champion, 7x NBA All-star and eventually enshrined into the Hall of Fame in 1991.

A new retail concepts await as visitors will be greeted with animated graphics, bespoke customer service, stricking brand ambassador visuals and a wide array of watches to choose from Tissot’s many collections; Touch Collection, T-sport, T-lady, T-classic, T-heritage, T-gold, Pocket and Special Collections. A “Watchmaker Corner” will also be a feature element as Swatch Group watch specialist will be onsite to provide premium sizing and repairs for customers. The store will be located in the Westfield World Trade Center Mall, located at 185 Greenwich St.

“The World Trade Center is a symbol of hope, opportunity, progress, and perseverance,” said William Hecht, Westfield’s Chief Operating Officer in the United States. “Westfield is profoundly proud to be a part of this project and to introduce new experiences and energy to Lower Manhattan. We are incredibly excited to open our doors to our neighbors, New York and tri-state area families, visitors, and all of our partners on August 16th.”