Bell & Ross presents two nov­el­ties, the BR03-94 Horolum and the BR0392 Horoblack. Their name comes from “Horo” which is a ref­er­ence to Bell & Ross' con­cept us­ing matt mi­cro blasted steel on the boxes, di­als and a sand­wich dial for op­ti­mal read­abil­ity. The BR0394 Horolum and the BR03-92 Horoblack re­flect the spirit of Bell & Ross in­stru­ment watches. The case is de­signed in a con­tem­po­rary style boast­ing the iconic shape of the house “a cir­cle in a square” that is rem­i­nis­cent of the sil­hou­ette of a cock­pit clock. They both have mi­cro blasted steel cases and di­als, which gives them a monobloc ef­fect. This treat­ment “de-pol­ishes” the sur­face giv­ing it a uni­form ap­pear­ance and a grey tone of high pu­rity. The fin­ish is matte, and there­fore, anti-re­flec­tive. It also avoids re­ver­ber­a­tions in the sun. This process re­in­forces their graphic look and util­i­tar­ian pur­pose. The other com­mon fea­ture is the sand­wich con­struc­tion of the dial, which con­sists of two su­per­im­posed metal plates.

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