BR03-94 HOROLUM & BR03-92 HOROBLACK
Bell & Ross presents two novelties, the BR03-94 Horolum and the BR0392 Horoblack. Their name comes from “Horo” which is a reference to Bell & Ross' concept using matt micro blasted steel on the boxes, dials and a sandwich dial for optimal readability. The BR0394 Horolum and the BR03-92 Horoblack reflect the spirit of Bell & Ross instrument watches. The case is designed in a contemporary style boasting the iconic shape of the house “a circle in a square” that is reminiscent of the silhouette of a cockpit clock. They both have micro blasted steel cases and dials, which gives them a monobloc effect. This treatment “de-polishes” the surface giving it a uniform appearance and a grey tone of high purity. The finish is matte, and therefore, anti-reflective. It also avoids reverberations in the sun. This process reinforces their graphic look and utilitarian purpose. The other common feature is the sandwich construction of the dial, which consists of two superimposed metal plates.