Hublot Partners With Lapland Ice Driving
Breath-taking Lapland scenery, the Northern Lights, driving a Ferrari on the ice
Lapland Ice Driving takes place a stone's throw from the Arctic Circle in a charming Swedish village, Arjeplog, with about 2000 inhabitants. A majestic frozen lake spreading over 1,200 hectares with temperatures ranging from -5 to -40°C with occasional displays of the sublime northern lights.
Eric Gallardo, automotive engineer, former test driver and race driver, decided to establish Lapland Ice Driving in 2006. Every year, from January to March, the large lake completely freezes over, transforming into an immense ice driving training ground. Almost 50km of track is traced out here, including technical and speed circuits. Among these are full-scale exact reproductions