From Le Brassus To Bangkok
Audemars Piguet brings its heritage timepieces to Southeast Asia
Narrating the brand's rich heritage, the exhibition took visitors on a journey through Audemars Piguet's 143 year history and its unwavering dedication to the art of watchmaking. Also showcased, was the brand's first collaboration with Thai contemporary artist, Mr. Arin Rungjang.
Mr. Oliviero Bottinelli, Board of Directors and Mr. Jonathan King, Chief Executive Officer of Southeast Asia, hosted the opening reception to celebrate the unveiling of “From Le Brassus to Bangkok” exhibition held for the first time in Thailand, the exhibition took place at the Central Embassy in the presence of Thai artist Mr. Arin Rungjang, who created an art piece specially for this exhibition. Special guest of the evening, Mr. Jetrin “Jay” Wattanasin, Audemars Piguet's Thai ‘Friend Of The Brand' welcomed all distinguished guests to an immersive journey through space and time, exploring both technology and
artistry. The exhibition welcomed visitors into the world of Audemars Piguet in the Vallée de Joux. Each section revealing a story about the brand, its traditions and innovations, and its home in the remote and wildly beautiful Vallée de Joux.
Over 50 timepieces were displayed, each piece chosen by Audemars Piguet's Museum Director, Mr, Sébastian Vivas. Among them, including several world firsts and many one-of-a-kind models such as an original Triple Complication pocket watch from 1880, an Art Deco timepiece featuring jumping hours with an aperture display from 1930, the original Royal Oak Offshore launched in 1993, as well as the world's thinnest selfwinding Perpetual Calendar – the Royal Oak RD#2.
Building on a history that started in 1875, Audemars Piguet has made its way through ever-changing styles and eras. Unveiling the innovation and artistry of Audemars Piguet's savoir-faire, the exhibition highlights the main milestones of this epic watchmaking story, while demonstrating the manufacturer's unwavering loyalty to its core philosophy, “To Break the Rules, You Must First Master Them.”
(L-R) Mr. Arin Rungjang, Mr. Jetrin Wattanasin, Mr. Oliviero Bottinelli, Mr. Jonathan King, Ms. Sirikate Chirakit (Executive Director, Central Retail)i, Mr. Joe Mattapongsri (Director, Audemars Piguet (Thailand) Ltd.)
Old Watchmaking Tool
Mr & Mrs Bhumiphat Rongratana