TAG Heuer's New­est Friend Of The Brand

Sin­ga­pore’s 1st Olympic Gold Medal­list part­ners TAG Heuer

Golf Asia - - LUXE SCENE -

TAG Heuer has named Joseph School­ing, Sin­ga­pore's first-ever Olympic gold medal­list, as its new­est Friend of the Brand. The swim­mer will be fronting the TAG Heuer Aquaracer, which is the brand's ul­ti­mate sports watch in­spired by the aquatic world.

The brand's in­volve­ment and com­mit­ment to the world of sports con­vinced School­ing that the brand shares the same phi­los­o­phy as he does. There is also an emo­tional layer to his de­ci­sion, as the first Swiss watch that School­ing owned was a TAG Heuer time­piece, gifted to him from his par­ents. Colin and May School­ing are TAG Heuer col­lec­tors them­selves, pos­sess­ing an Aqua­graph, the pre­de­ces­sor to to­day's Aquaracer, a vin­tage Heuer Monaco, amongst oth­ers. So, School­ing, the gifted swim­mer from a young age, grew up in the com­pany of TAG Heuer time­pieces.

Born in 1995 to May and Colin School­ing in Sin­ga­pore, School­ing won the hearts of Sin­ga­pore­ans and in­ter­na­tional swim fans by snag­ging the 100m but­ter­fly gold medal at

the 2016 Olympic Games in Rio de Janeiro. With a time of 50.39 sec­onds, he set a new Olympic record, beat­ing mul­ti­ple Olympic-medal win­ner Michael Phelps' record of 50.58 sec­onds set at the 2008 Olympic Games in Bei­jing.

“I'm deeply hon­oured to be ap­pointed a Friend of TAG Heuer. As a pro­fes­sional ath­lete, I face many dif­fer­ent types of sit­u­a­tions, some of which pushes me into a cor­ner and to the brink of crack­ing. But only the strong­est suc­ceed. That's why I live by and res­onate with the phi­los­o­phy of #DONTCRACKUNDERPRESSURE, which is TAG Heuer's tagline. Through this part­ner­ship, I hope TAG Heuer and I can en­cour­age and in­spire the younger gen­er­a­tion to beat all odds, over­come chal­lenges and scale greater heights,” said School­ing.

On the ap­point­ment of School­ing, Ms Amelia Sil­lard, Vice-pres­i­dent of TAG Heuer, South-east Asia said, “TAG Heuer is very proud to wel­come Joseph School­ing to join our fam­ily of ath­letes. We saw how Joseph's story has in­spired many youths to work hard and pur­sue their dreams. Through him, I can see TAG Heuer con­nect­ing with the mil­len­ni­als and the younger gen­er­a­tions, com­mu­ni­cat­ing the brand's Avant Garde spirit - a phi­los­o­phy of do­ing things that pushes us to in­no­vate, to be dis­rup­tive, and to take risks. It is a new in­ter­pre­ta­tion of Don't Crack Un­der Pres­sure which, I hope, will in­spire the youths of to­day.”

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