New Graphene In­fused Chrome Soft Golf Balls

Fea­tur­ing new graphene-in­fused dual Soft­fast cores & softer ure­thane cov­ers

Golf Asia - - CONTENTS -

Call­away Golf's new Chrome Soft Golf Balls com­bine Tour-proven per­for­mance with un­par­al­leled feel and ex­cep­tional for­give­ness. One of sev­eral new fea­tures, a Graphene­in­fused Dual Soft Fast Core has a larger in­ner core to max­i­mize com­pres­sion en­ergy while min­i­miz­ing driver-spin and pro­mot­ing high launch for long dis­tance.

Graphene is su­per-strong, stronger than di­a­mond, 200 times stronger than steel and be­lieved to be the strong­est ma­te­rial in the world. Re­mark­ably, it's both stiff and elas­tic so it can be stretched by an amaz­ing amount with­out it break­ing, be­cause the flat planes of car­bon atoms can flex rel­a­tively eas­ily with­out the atoms break­ing apart.

“We've in­no­vated at ev­ery layer, start­ing with our ground-break­ing new Graphene Dual Soft­fast Core,” said Alan Hock­nell, SVP, R&D, Call­away Golf. “The re­sult is an ex­tremely fast and soft-feel­ing ball that pro­motes high-launch and low spin off the tee for long dis­tance, and in­cred­i­ble shot-stop­ping spin around the green.”

In the new 2018 Chrome Soft X Call­away Golf has dra­mat­i­cally re­duced its spin pro­file through the bag, so in many ways it is sim­i­lar to the stan­dard Chrome Soft ball of 2017, but with a firmer over­all feel, while still re­tain­ing ex­cel­lent spin prop­er­ties around the green. The dif­fer­ences be­tween both golf balls are mostly fo­cused on feel. For golfers with a swing speed in the higher ranges - roughly 105mph and above - they might be an ideal can­di­date for the X, as its in­creased

firm­ness will con­vert more driver head speed to ball speed, com­pared to the Chrome Soft.

Fast Ball Speeds & Low Spin Off The Driver

New Graphene-in­fused Dual Soft Fast Core with a new, larger in­ner core max­i­mizes com­pres­sion en­ergy while min­i­miz­ing driver-spin and pro­mot­ing high launch for long dis­tance.

Dis­tance & Con­trol Through The Bag

Pre­mium dual-core construction pro­motes more dis­tance off the longer clubs, and more con­trol in the mid-irons, short-irons and wedges.

Pin­point Green­side Con­trol

Thin ul­tra-soft Tour Ure­thane Cover feels fan­tas­tic and gen­er­ates shot­con­trol­ling, stroke-sav­ing spin on pitches and chips.

Ul­tra-soft Feel

The fast Sub­man­tle, soft Tour Ure­thane Cover, and low com­pres­sion core com­bine for an un­par­al­leled feel.


Softer golf balls com­press eas­ier on off-cen­tre hits for in­cred­i­ble dis­tance all over the face. “Af­ter in­tro­duc­ing the orig­i­nal Chrome Soft ball in 2015 with a core tech­nol­ogy that broke the soft and fast par­a­digm, we've es­tab­lished an in­cred­i­ble trend to­ward this type of ball on both Tour and among ama­teur golfers,” said Ja­son Fin­ley, Di­rec­tor, Prod­uct & Brand Man­age­ment, Golf Balls, Call­away Golf Com­pany.

“Peo­ple should also no­tice higher ball speeds from the driver with both balls, and sig­nif­i­cantly bet­ter dis­tance with midirons and ap­proach shots,” added Alan Hock­nell, SVP, R&D, Call­away Golf.

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