An Ex­clu­sive Po­laris Ex­hi­bi­tion In Sin­ga­pore

To launch the full col­lec­tion of Jaeger-lecoul­tre’s Po­laris line

Golf Asia - - CONTENTS -

Jaeger-lecoul­tre re­cently launched its ele­gant sports col­lec­tion for men, pre­sent­ing the lat­est Jaeger-lecoul­tre Po­laris Ge­o­graphic World­time, a bou­tique ex­clu­sive world­wide edi­tion to­gether with the full col­lec­tion of Jaeger-lecoul­tre Po­laris line. Max­ence Kinget, Man­ag­ing Di­rec­tor, South East Asia and Ocea­nia was in at­ten­dance to wel­come clients, me­dia part­ners and Friends of Jaegerlecoul­tre in Sin­ga­pore - Tay Ping Hui, Pierre Png, Re­becca Lim, Jesseca Liu, Utt Panichkul and Rus­sell Ong.

The new Jaeger-lecoul­tre Po­laris line is in­spired by the iconic Me­movox Po­laris from 1968, which marks its 50th an­niver­sary this year. This col­lec­tion

takes the spirit of the Me­movox Po­laris and ap­plies it to to­day's man with a full range of time­pieces, from a three­hand au­to­matic to a chrono­graph world time, with a Jaeger-lecoul­tre Po­laris Me­movox piece dis­play­ing the fa­mous alarm func­tion.

The evening pro­vided an at­mos­phere of im­mer­sion into the world of watches, an op­por­tu­nity to view some her­itage Po­laris time­pieces and an in­ter­ac­tive touch­screen with time­lines to un­veil the var­i­ous punc­tu­at­ing suc­cess­ful mod­els through the years.

Since its cre­ation, Jaeger-lecoul­tre has been de­light­ing and sur­pris­ing devo­tees of beau­ti­ful ob­jects. In keep­ing with the in­ven­tive spirit ini­ti­ated in 1833 by its founder An­toine Lecoul­tre, the ar­ti­sans of the Man­u­fac­ture com­bine their tal­ents and ex­per­tise to cre­ate col­lec­tions which have been at the fore­front of watch­mak­ing both tech­ni­cally and ar­tis­ti­cally: Rev­erso, Mas­ter, Jaeger-lecoul­tre Po­laris, Ren­dez-vous and Atmos – this rich legacy built by the Grande Mai­son over cen­turies serves as a con­stant source of in­spi­ra­tion in its on­go­ing pur­suit of ex­cel­lence. The 21st cen­tury has seen the emer­gence of the Hy­bris Me­chan­ica and Hy­bris Ar­tis­tica col­lec­tions, rare pieces that are as sur­pris­ing as they are so­phis­ti­cated yet again bear­ing wit­ness to the cre­ative pas­sion of the men and women who work in sym­bio­sis un­der its roof.

Utt Panichkul, Rus­sell Ong, Tay Ping Hui, Re­becca Lim, Jesseca Liu, Jeremy Chan and Pierre Png

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