Emirates Revamps Premium Offerings
The airline partners with BYREDO skincare, Bowers & Wilkins and Bulgari for latest amenities
The new products stem from collaborations with BYREDO skincare, Bowers & Wilkins and Emirates’ longstanding partnership with Bulgari for its refreshed amenity kits. Emirates First Class passengers will find the BYREDO travel wellness range of skincare in their private suites. The allergen-free and Chamomile collections were exclusively created for Emirates for a relaxing and hydrating experience inflight. The collection by European luxury brand, BYREDO, was first introduced in Emirates’ new fully enclosed suites on the Boeing 777 last year and is now being rolled out
across the fleet. All the products in the collection are manufactured using the best raw materials with a distinct focus on craft and quality. The BYREDO for Emirates Wellness kit includes a Cleansing Face Towelette, Facial Toner, Eye Cream, Chamomile roll-on Sleep Oil and Chamomile Pillow Mist spray. The kits are paired with a faux leather notebook and branded pen.
The airline is also rolling out brand new Bowers & Wilkins Active Noise Cancelling E1 headphones in First Class. These headphones were designed and created exclusively for Emirates using a unique hybrid noise cancellation technology optimised for the Emirates First Class cabins. The headphones are lightweight and made of the finest materials, including aluminium and sheepskin leather for a comfortable fit.
The new Bulgari Amenity Kits for both First and Business Class feature Bulgari's fragrance – Eau Parfumée Au Thé Vert (Green Tea) - and contain skincare essentials to keep passengers feeling fresh and pampered throughout the flight. The First Class kit bags, made from faux leather, come in eight designs with a new range of colours for men and women. Eight additional designs are available in Business Class – four for men and four for women. The amenity kits are available on longhaul overnight flights and designs are refreshed every nine months. The bags have been designed for multipurpose uses after the flight to store headphones, make up or jewellery. In addition to the Bulgari amenity kits, First Class customers will also be given Hydra Active moisturising sleep suits on long haul overnight flights.