The First AP House In Germany

Munich will be the fourth AP House to open this year

On the 18th of September, Audemars Piguet will officially open the first AP House in Munich Germany, the fourth AP House to open this year after Hong Kong, New York and Milan. Madrid and London will follow later in 2018.

The newly created AP House provides fans and customers of the Audemars Piguet brand a new contact point with a real feel-good factor. The watchmakers worked together with their customers to create the Lounge concept, which is an answer to the question Audemars Piguet is always asking, “What else can we do to improve your Audemars Piguet experience?”

“The Munich location plays a central role for us in Europe. We are delighted to boost our presence in Germany in order to be even closer to our customers and provide them with the best possible service and a true home-away-from-home”, explains CEO François-henry Bennahmias.

The starting point for the concept was the question of how founders of the

brand, Jules Louis Audemars and Edward August Piguet would have indulged their customers had they lived in the twenty-first century, travelled the world and shared their passion for beautiful watches with them. And the result is a place where one feels completely at home to spend time with people whose company they enjoy. The contemporary design provides the perfect framework for enjoying the simple pleasures of life with guests. Visitors here will find the peace and quiet they need to relax, reflect, communicate or switch off, all in conjunction with excellent service.

The AP House will also be staging selected events for customers and media representatives, during which guests can find out more about the watchmakers' creations, their expertise and their place in today's world.

Opening hours: Monday to Friday 10:00am to 6:00pm Address: Maximilianstraße 35, Entrance C (via Herzog-rudolfstraße), 80539 Munich, Germany Tel: +49 89 26 20 49 300