The First AP House In Ger­many

Mu­nich will be the fourth AP House to open this year

Golf Asia - - CONTENTS -

On the 18th of Septem­ber, Aude­mars Piguet will of­fi­cially open the first AP House in Mu­nich Ger­many, the fourth AP House to open this year af­ter Hong Kong, New York and Mi­lan. Madrid and Lon­don will fol­low later in 2018.

The newly cre­ated AP House pro­vides fans and cus­tomers of the Aude­mars Piguet brand a new con­tact point with a real feel-good fac­tor. The watch­mak­ers worked to­gether with their cus­tomers to cre­ate the Lounge con­cept, which is an answer to the ques­tion Aude­mars Piguet is al­ways ask­ing, “What else can we do to im­prove your Aude­mars Piguet ex­pe­ri­ence?”

“The Mu­nich lo­ca­tion plays a cen­tral role for us in Europe. We are de­lighted to boost our pres­ence in Ger­many in or­der to be even closer to our cus­tomers and pro­vide them with the best pos­si­ble ser­vice and a true home-away-from-home”, ex­plains CEO François-henry Ben­nah­mias.

The start­ing point for the con­cept was the ques­tion of how founders of the

brand, Jules Louis Aude­mars and Ed­ward Au­gust Piguet would have in­dulged their cus­tomers had they lived in the twenty-first cen­tury, trav­elled the world and shared their pas­sion for beau­ti­ful watches with them. And the re­sult is a place where one feels com­pletely at home to spend time with peo­ple whose com­pany they en­joy. The con­tem­po­rary de­sign pro­vides the per­fect frame­work for en­joy­ing the sim­ple plea­sures of life with guests. Vis­i­tors here will find the peace and quiet they need to re­lax, re­flect, com­mu­ni­cate or switch off, all in con­junc­tion with ex­cel­lent ser­vice.

The AP House will also be stag­ing se­lected events for cus­tomers and me­dia rep­re­sen­ta­tives, dur­ing which guests can find out more about the watch­mak­ers' cre­ations, their ex­per­tise and their place in to­day's world.

Open­ing hours: Mon­day to Fri­day 10:00am to 6:00pm Ad­dress: Max­i­m­il­ianstraße 35, En­trance C (via Her­zog-rudolf­s­traße), 80539 Mu­nich, Ger­many Tel: +49 89 26 20 49 300

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