Ris­ing Stars Of The Asian Tour

Many high-pro­file events to close off the year

Golf Asia - - CONTENTS - BY JOSH BURACK, ASIAN TOUR CEO IM­AGES © THE ASIAN TOUR

By now ev­ery­one as­so­ci­ated with the Asian Tour is fa­mil­iar with #where­it­sat. The hash­tag was launched in 2016 and it has gained plenty of trac­tion since its in­cep­tion as the Tour’s slo­gan.

In early Au­gust, we launched the third phase of our brand­ing cam­paign “To­mor­row’s Stars To­day”. We are now putting the spot­light on our young cham­pi­ons and many of our up-and-com­ing golfers. The cam­paign kicked off with a pro­mo­tional video on Thai­land’s Jazz Janewat­tananond.

We’ve also rolled out videos of Ajeetesh Sandhu and Liu Yan­wei dur­ing the ini­tial month. The videos, pro­duced in a fast-paced,

hip and modern for­mat, at­tracted plenty of eye­balls. In par­tic­u­lar, Sandhu’s video had 40,000 views within just one week! We are ex­cited about the pro­mo­tion of the Tour through the cam­paign. The next se­ries to be launched will fea­ture Gavin Green, Shub­hankar Sharma and Phachara Khong­wat­mai. Please re­mem­ber to share the videos on your own so­cial me­dia chan­nels.

Amaz­ing Au­gust

Speak­ing of stars, two very tal­ented In­dian golfers lit up the month of Au­gust – es­tab­lished Asian Tour vet­eran Ga­gan­jeet Bhullar and rookie Vi­raj Madappa.

Bhullar won his 9th Asian Tour ti­tle at the Fiji In­ter­na­tional pre­sented by Fiji Air­ways. His vic­tory was hardly sur­pris­ing, as he has been in ex­cel­lent form. The 30-year-old posted four top-10’s since May this year, in­clud­ing sec­ond-placed fin­ishes in Ko­rea and Thai­land. Apart from be­com­ing the In­dian with the most ti­tles on the Asian Tour, Bhullar se­cured a spot at the lu­cra­tive CIMB Clas­sic sanc­tioned by the Asian Tour and the PGA Tour in Oc­to­ber. He is also in the run­ning to qual­ify for the WGC-HSBC Cham­pi­onship.

Madappa con­sol­i­dated his cre­den­tials as one of the best young golfers from In­dia. He only turned pro­fes­sional in 2017 and earned his Asian Tour card at Qual­i­fy­ing School this year. At the TAKE So­lu­tions Masters, the 20-year-old bested an elite field that con­sisted of many ex­pe­ri­enced cham­pi­ons to lift the tro­phy. Now that he has a win­ners’ ex­emp­tion on Tour, the sky’s the limit for the young and ul­tra-tal­ented Madappa.

Asian Tour’s Peak Sea­son Un­der­way Shortly

The 34th Shin­han Dong­hae Open marks the start of an ex­tremely busy pe­riod for the Asian Tour. Af­ter the tour­na­ment in Ko­rea, we will have events al­most ev­ery week un­til the end of the year.

Tour­na­ments fol­low in Ja­pan, Tai­wan, Pak­istan, Malaysia, China, In­dia, Hong Kong and Mau­ri­tius. Then the fi­nal two tour­na­ments are amongst our most an­tic­i­pated. The US$1 mil­lion Ho Tram Play­ers Cham­pi­onship held at The Bluffs along the Ho Tram Strip in Viet­nam makes its re­turn af­ter a three-year gap. Our 2018 sea­son will con­clude again at the star-stud­ded In­done­sian Masters slated for the 13th to 16th De­cem­ber at the Royale Jakarta Golf Club. It is here that the Asian Tour Habi­tat for Hu­man­ity Stand­ings will of­fi­cially be de­cided. In­dia’s Shub­hankar Sharma is well ahead in pole po­si­tion, but with so many high­pro­file events of­fer­ing lots of prize money up­com­ing, any­thing can hap­pen.

Best re­gards, Josh. #where­it­sat

Josh in China

Vi­raj Madappa

In­done­sian Masters

Ga­gan­jeet Bhullar

Jazz Janewat­tananond

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