Golf Asia - - CONTENTS - BEN POON [email protected]­gent­

Ok I may have gone a lit­tle dra­matic over the ti­tle but as I write this col­umn, Tiger Woods, al­most a year into his spinal fu­sion surgery and more than 5 years since his last win, has won the 2018 PGA Tour Cham­pi­onship. The 42-yearold, 14-time ma­jor win­ner com­pleted the tour­na­ment with a two-shot win to claim his 80th PGA Tour ti­tle.

It was just last month I’ve touched on the im­por­tance of Tiger Woods in gen­er­at­ing in­ter­est amongst jour­nal­ists, the gen­eral pub­lic as well as spon­sors for the world of golf. Some­how, he pos­sesses an aura or al­lure, not un­like what Michael Jor­dan did for bas­ket­ball.

I did a ca­sual search on­line that gen­er­ated a list of cov­er­age on his win rang­ing from Sky News, The Bos­ton Globe, CBS, Ya­hoo News, USA To­day, The In­dian Ex­press, Reuters, Stuff, The Tele­graph, Newsweek, Chan­nel News Asia, New York Times, Saudi Gazette, The Ir­ish Times, and the list is so long that it would be im­pos­si­ble to list them all here. When was the last time we’ve seen such cov­er­age from the world’s news and me­dia agen­cies on a per­son win­ning a golf tour­na­ment?

And with Tiger now on Cap­tain Jim Furyk’s US Ry­der Cup team, you can be as­sured the eyes of the world’s me­dia will also be on him and per­haps, they may cast their glances over at the epic golf bat­tle tak­ing place be­tween the rest of Team USA and Team Europe at Le Golf Na­tional in Paris.

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