Cen­te­nary Dis­tinc­tion For All Bent­leys Built In 2019

Unique badg­ing, em­broi­dery and fea­tures to cel­e­brate first 100 years

Golf Asia - - CONTENTS -

Bent­ley is honouring its 100th year by in­tro­duc­ing a spe­cial Cen­te­nary Spec­i­fi­ca­tion for all of its mod­els. In­spired by cel­e­brated mod­els and events from the com­pany’s il­lus­tri­ous past, the Cen­te­nary Spec­i­fi­ca­tion will fea­ture on all Bent­leys built at the fac­tory in Crewe, Eng­land, be­tween Jan­uary and De­cem­ber 2019. Cen­te­nary badg­ing, dis­tinc­tive seat em­broi­dery, unique tread­plates and other spe­cial de­tails will iden­tify each car as part of the cel­e­bra­tions, en­sur­ing they be­come true col­lec­tors’ items. Founded in 1919 by W.O. Bent­ley, the com­pany has been guided by a sim­ple prin­ci­ple: to build “a fast car, a good car, the best in its class”. Through

decades of ex­per­tise and in­no­va­tion, Bent­ley has de­signed, en­gi­neered and built the world’s most de­sir­able Grand Tour­ers with a unique com­bi­na­tion of lux­ury and per­for­mance

The Cen­te­nary Spec­i­fi­ca­tion is a col­lec­tion of ex­quis­ite de­tail­ing that re­flects the at­ten­tion to de­tail and skilled crafts­man­ship from the brand. Unique Cen­te­nary Gold front and rear badg­ing will match the spe­cial wheel cen­tre badges and tread­plates with a ‘1919-2019’ dis­play. The steer­ing wheel badge, key fob and gear se­lec­tor all fea­ture a sim­i­lar use of the cel­e­bra­tory de­sign. A spe­cial cen­te­nary wel­come light will greet pas­sen­gers and be­spoke seat em­broi­dery has also been cre­ated, with Cen­te­nary Gold head­rest lo­gos and Cen­te­nary Gold Con­trast Stitch or Cross Stitch avail­able on these spe­cial mod­els. In­spired by the ex­quis­ite met­al­work found on vin­tage Bent­leys, such as EXP 2 of 1919 and the 1929 ‘Birkin’ Blower, Cen­te­nary Gold is a re­fined metal­lic gold, honouring the com­pany’s rich her­itage and rac­ing tri­umphs while in­ter­pret­ing for the modern day with an el­e­gant warm tone and a deep fluid shadow. The colour has been specif­i­cally crafted to shine and re­flect light like jew­ellery. It will be used in Bent­ley’s Cen­te­nary logo and will be syn­ony­mous with Bent­ley’s cel­e­bra­tions.

Born in 1888, founder W.O. Bent­ley grew up as an en­gi­neer en­thu­si­ast. It was no sur­prise to peo­ple who knew him that W.O. even­tu­ally turned his at­ten­tion to build­ing cars that would sat­isfy his own ex­traor­di­nary ex­pec­ta­tions as a driver, an en­gi­neer and a gen­tle­man. By Sep­tem­ber 1921 the first pro­duc­tion model was proudly de­liv­ered to its owner, Noel van Raalte, at a cost of £1,050. The car car­ried Bent­ley’s hall­mark ra­di­a­tor casing and Fly­ing ‘B’ in­signia. The Bent­ley mod­els of the 1920s be­came some of the most dis­tinc­tive cars of the era. W.O. also be­came a fan of de­vel­op­ing rac­ing en­gines and his cars fa­mously tri­umphed at Brook­lands, In­di­anapo­lis and the Isle of Man. The leg­endary achieve­ments of the Bent­ley Boys brought suc­cess at Le Mans on five oc­ca­sions. A new film honouring the decades of in­no­va­tion, achieve­ment and crafts­man­ship en­ti­tled ‘To­gether we are Ex­traor­di­nary: The Story of Bent­ley Mo­tors’ can be viewed at www.bent­ley­mo­tors.com/100years.

Newspapers in English

Newspapers from Hong Kong

© PressReader. All rights reserved.