TAG Heuer Welcomes Chris Hemsworth
The actor and brand ambassador visits its Manufacture
TAG Heuer was honoured to receive for the first time in its Manufacture in la Chauxde-fonds, the actor and its brand ambassador, Chris Hemsworth. The Australian, who has a great interest in watches, made it a point of visiting the production of the TAG Heuer watches he has been wearing since the beginning of this partnership which started almost three years ago. Currently filming in Europe for his next movie, he took the opportunity to have few days off to go to Switzerland to rest in the beautiful mountains of Neuchâtel.
Since Rush, the 2013 motorsport film of which TAG Heuer was a partner and which starred Chris Hemsworth as the Formula
1 driver James Hunt, the friendship between the Australian actor and the Swiss watch brand has grown ever closer. His international profile, professionalism and authenticity make Chris the perfect embodiment of TAG Heuer’s motto, "Don’t Crack Under Pressure."
Chris was welcomed by Jean-claude Biver, CEO of TAG Heuer and President of LVMH Watch Group Division. He received an exclusive glimpse into the manufacture and its beautiful museum. Chris, who was accompanied by his wife Elsa Pataky, showed a lot of interest for the technique of the timepieces, and the savoir-faire of the watchmakers, their presence was a pleasure which was shared by all of the employees.