TAG Heuer Wel­comes Chris Hemsworth

The ac­tor and brand am­bas­sador vis­its its Man­u­fac­ture

Golf Asia - - CONTENTS -

TAG Heuer was hon­oured to re­ceive for the first time in its Man­u­fac­ture in la Chauxde-fonds, the ac­tor and its brand am­bas­sador, Chris Hemsworth. The Aus­tralian, who has a great in­ter­est in watches, made it a point of vis­it­ing the pro­duc­tion of the TAG Heuer watches he has been wear­ing since the be­gin­ning of this part­ner­ship which started al­most three years ago. Cur­rently film­ing in Europe for his next movie, he took the op­por­tu­nity to have few days off to go to Switzer­land to rest in the beau­ti­ful moun­tains of Neuchâ­tel.

Since Rush, the 2013 mo­tor­sport film of which TAG Heuer was a part­ner and which starred Chris Hemsworth as the For­mula

1 driver James Hunt, the friend­ship be­tween the Aus­tralian ac­tor and the Swiss watch brand has grown ever closer. His in­ter­na­tional pro­file, pro­fes­sion­al­ism and au­then­tic­ity make Chris the per­fect em­bod­i­ment of TAG Heuer’s motto, "Don’t Crack Un­der Pres­sure."

Chris was wel­comed by Jean-claude Biver, CEO of TAG Heuer and Pres­i­dent of LVMH Watch Group Di­vi­sion. He re­ceived an ex­clu­sive glimpse into the man­u­fac­ture and its beau­ti­ful mu­seum. Chris, who was ac­com­pa­nied by his wife Elsa Pataky, showed a lot of in­ter­est for the tech­nique of the time­pieces, and the savoir-faire of the watch­mak­ers, their pres­ence was a plea­sure which was shared by all of the em­ploy­ees.

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