The New MINI Lifestyle Collection
Smart everyday items for unique MINI moments
A clear use of form, unmistakable design and high-quality materials are the standout features of the new Collection. Offering a wide range of products designed to ease, enrich and beautify everyday life in all its variety and embodying the essence of the MINI brand in its cars and beyond. The Collection includes more than 100 items, from clothing and bags to luggage, accessories, children’s gear and mobility items. The Collection is available at www.shop.mini.com and from MINI dealers.
A striking pair of new exterior colours (“Island” and “Coral”) are the most prominent visual features headlining the MINI Lifestyle Collection 2018 - 2020. “Island” – a very modern shade of blue – reflects the exterior colour “Island Blue” available for the current MINI Countryman. Radiant “Coral” red is the perfect colour complement and adds a fresh accent. The base colours Black, White and Grey provide the perfect backdrop for the two accent colours.
The products in the Lifestyle Collection continue the new MINI Lifestyle aesthetic introduced in 2016 and impress with well thoughtthrough details and a minimalist and expressive design very much in tune with the times. Added to which, they all possess that special MINI twist – a particular spark to their design or functionality. Contrasts in form, colour and material play a key role here. High-quality and authentic materials demonstrating responsible use of resources help shape the character of the collection.
The new items of clothing for ladies, men and children display exceptional quality, contemporary
aesthetics and proven design. From everyday essentials to easy accessories, every item exudes personality and above all, the distinctive character of MINI. As well as sporting new colours, the popular “Logo T-shirts” and sweatshirts in the MINI Lifestyle Collection 2018 – 2020 feature embroidered patches and are made using modern techniques such as jersey bonding, to give the items a crisp aesthetic.
Also new to the ladies’ and men’s ranges is the MINI Logo Patch Polo, which offers a contemporary slant on the classical polo shirt design. Another newcomer is the MINI Logo Patch Sweatshirt, a hoodie with a sharp design and MINI Logo Patch in a contrasting colour. MINI fans of a fresher-faced vintage will be pleased to discover the MINI Logo Patch Sweatshirt Kids, whose kangaroo pouch brings extra space for those fascinating bits and bobs one picks up on one’s daily travels. The modern aesthetic of the MINI Logo Patch Trucker Cap adds a laid-back finishing touch to any look.
With its wide selection of bags and cases, the Collection has the right solution for every luggage and travel-related situation. The individual pieces feature eye-catching MINI design and a wealth of practical details. Additional compartments in the bags and the intelligently designed inner sections of the cases keep things tidy, provide flexibility and – in customary MINI style – ensure a “clever use of space.” All in all, these products utilise the room available elegantly and extremely effectively. Another characteristically MINI feature of this Collection is the use of contrasting colours in the Colour Block series. The exterior colours of Island and Coral team up with the base colours Black, White and Grey to create an expressive colour concept.
The MINI Lifestyle Collection 2018 – 2020 also contains a plentiful selection of miniature scale models. These faithfully detailed miniatures have moving parts which reflect the original models on which they are based. A new addition to the line-up is the current MINI Countryman 1:18 in Island Blue.