MST Golf Is Ex­clu­sive Dis­trib­u­tor For Tay­lor­made

Tay­lor­made Golf and MST Golf seal the deal

Golf Asia - - CONTENTS -

Tay­lor­made Golf an­nounced the ap­point­ment of MST Golf as its ex­clu­sive dis­tri­bu­tion part­ner in Malaysia and Sin­ga­pore, ef­fec­tive 1 Oc­to­ber 2018. The event took place in TPC Kuala Lumpur just be­fore the CIMB Clas­sic, with dealers and me­dia from both coun­tries in at­ten­dance.

Styled af­ter a town hall meet­ing, the event pro­vided an open di­a­log plat­form for the Tay­lor­made Golf and MST to ad­dress dealers’ ques­tions and con­cerns.

The Tay­lor­made man­age­ment team lead by Mark Shel­don-allen, VP/ Man­ag­ing Di­rec­tor of Tay­lor­made Ja­pan& Asia, ex­pressed sin­cere thanks to all dealers for their sup­port es­pe­cially dur­ing this pe­riod of tran­si­tion. “Given their ex­pe­ri­ence and strength, pas­sion and sup­port for Golf and the Tay­lor­made Brand, we are ex­cited to be

work­ing with MST Golf as our strate­gic part­ner for the Sin­ga­pore and Malaysia mar­kets”said Mark Shel­don-allen. “We re­ally look for­ward to grow­ing and tak­ing Tay­lor­made to the next level in these mar­kets.”

A new Tay­lor­made team has been set up un­der MST Golf Whole­sale Divi­sion, to man­age the brand and dis­tri­bu­tion. “Our Whole­sale Divi­sion man­ages re­gional dis­tri­bu­tion and is man­aged above MST Golf Re­tail.” said Ng Yap, CEO of MST Golf. “The new Tay­lor­made team will man­age the brand and ser­vice dealers in­clud­ing MST Golf Re­tail in the same way Tay­lor­made Adi­das Golf did when they were man­ag­ing as a sub­sidiary com­pany.”

In con­junc­tion, Tay­lor­made took the op­por­tu­nity dur­ing the event to launch 3 new prod­ucts; the GAPR, a new se­ries of res­cue irons for the ad­vanced player, with 3 dis­tinct heads for low, medium or high launch; M Gloire, the next gen­er­a­tion pre­mium model from Ja­pan that em­pha­sises ease of use, and is higher launch­ing, longer, and more for­giv­ing; and the P760 irons, a bet­ter player’s iron with en­hanced for­give­ness prop­er­ties.

Also dur­ing the event, Tay­lor­made play­ers play­ing at the CIMB Clas­sic dropped by to meet the dealers and grace the evening. The next day, all dealers were also is­sued with hos­pi­tal­ity passes to en­joy the only PGA Tour event in the South East Asia, the CIMB Clas­sic.

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