MST Golf Is Exclusive Distributor For Taylormade
Taylormade Golf and MST Golf seal the deal
Taylormade Golf announced the appointment of MST Golf as its exclusive distribution partner in Malaysia and Singapore, effective 1 October 2018. The event took place in TPC Kuala Lumpur just before the CIMB Classic, with dealers and media from both countries in attendance.
Styled after a town hall meeting, the event provided an open dialog platform for the Taylormade Golf and MST to address dealers’ questions and concerns.
The Taylormade management team lead by Mark Sheldon-allen, VP/ Managing Director of Taylormade Japan& Asia, expressed sincere thanks to all dealers for their support especially during this period of transition. “Given their experience and strength, passion and support for Golf and the Taylormade Brand, we are excited to be
working with MST Golf as our strategic partner for the Singapore and Malaysia markets”said Mark Sheldon-allen. “We really look forward to growing and taking Taylormade to the next level in these markets.”
A new Taylormade team has been set up under MST Golf Wholesale Division, to manage the brand and distribution. “Our Wholesale Division manages regional distribution and is managed above MST Golf Retail.” said Ng Yap, CEO of MST Golf. “The new Taylormade team will manage the brand and service dealers including MST Golf Retail in the same way Taylormade Adidas Golf did when they were managing as a subsidiary company.”
In conjunction, Taylormade took the opportunity during the event to launch 3 new products; the GAPR, a new series of rescue irons for the advanced player, with 3 distinct heads for low, medium or high launch; M Gloire, the next generation premium model from Japan that emphasises ease of use, and is higher launching, longer, and more forgiving; and the P760 irons, a better player’s iron with enhanced forgiveness properties.
Also during the event, Taylormade players playing at the CIMB Classic dropped by to meet the dealers and grace the evening. The next day, all dealers were also issued with hospitality passes to enjoy the only PGA Tour event in the South East Asia, the CIMB Classic.