adi­das Forges Light­weight Sta­bil­ity

4org­ing a tech­no­log­i­cally su­pe­rior shoe

Golf Asia - - CONTENTS -

De­signed to be light, wide and com­fort­able, the adipower line of golf footwear is now up­graded with in­creased sta­bil­ity, all thanks to forg­ing, a process al­ready known in golf to pro­vide bet­ter feel­ing golf clubs. The new adipower shoes in­cludes a spiked ver­sion for both men and women, the adipower 4ORGED, and a spike­less ver­sion for men, the adipower 4ORGED S, avail­able now for golfers ev­ery­where.

Based on con­sumer re­search where adi­das looked at how weight shifts in the feet dur­ing the golf swing, they uti­lized a new tech­nique to pro­vide more sta­bil­ity for golfers with­out the need to add ad­di­tional ma­te­rial to the shoe. The process, called forg­ing, tar­gets the ar­eas where golfers need more sta­bil­ity and then heat-presses those ma­te­ri­als in that por­tion of the shoe. The re­sult­ing heat press then hard­ens the ma­te­rial in these spe­cific ar­eas to not only pro­vide ex­tra lat­eral sup­port, but also give the shoe a cre­ative de­sign aes­thetic. It also helps keep the over­all weight of the shoe down, mean­ing even more com­fort for those who wear it.

“Any­time we can keep a shoe lighter with­out sac­ri­fic­ing the tech­nol­ogy golfers need to play their best is a huge win,” said Ma­sun Deni­son, global footwear di­rec­tor, adi­das Golf. “The forg­ing process is so ef­fi­cient. It’s just an­other piece that make this such a high per­form­ing shoe, which is what golfers ex­pect from us.”

For in­cred­i­ble com­fort lev­els, the adipower shoe will con­tinue to fea­ture adi­das’ BOOST™ tech­nol­ogy in the mid­sole, and bounce foam in the fore­foot. The com­bi­na­tion of these two tech­nolo­gies gives play­ers more en­ergy re­turn and is touted as the best cush­ion­ing in the game.

An ad­vanced pure­mo­tion spike­less out­sole de­sign fea­tures strate­gi­cally placed adi­wear trac­tion lugs for in­cred­i­ble grip, trac­tion and sta­bil­ity whilst of­fer­ing ex­cep­tional ver­sa­til­ity.

For an im­proved fit adi­das have used their com­pe­ti­tion last which fea­tures a rounder toe and wider fore­foot for in­creased toe room and com­fort. A fit­foam PU sock­liner has been added to fur­ther im­prove the over­all com­fort, sup­port and cush­ion­ing ev­ery­time you put the adipower 4orged S golf shoes on.

The brand-new power shoe construction driven by biome­chan­i­cal re­search and test­ing fea­tures an ad­vanced up­per with a stretch­able and breath­able heathered tex­tile, strate­gi­cally placed TPU film and cli­mas­torm wa­ter­re­pel­lent pro­tec­tion to de­liver an ul­tra light easy care shoe that has great com­fort, sta­bil­ity, ver­sa­til­ity & per­for­mance.

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