adidas Forges Lightweight Stability
4orging a technologically superior shoe
Designed to be light, wide and comfortable, the adipower line of golf footwear is now upgraded with increased stability, all thanks to forging, a process already known in golf to provide better feeling golf clubs. The new adipower shoes includes a spiked version for both men and women, the adipower 4ORGED, and a spikeless version for men, the adipower 4ORGED S, available now for golfers everywhere.
Based on consumer research where adidas looked at how weight shifts in the feet during the golf swing, they utilized a new technique to provide more stability for golfers without the need to add additional material to the shoe. The process, called forging, targets the areas where golfers need more stability and then heat-presses those materials in that portion of the shoe. The resulting heat press then hardens the material in these specific areas to not only provide extra lateral support, but also give the shoe a creative design aesthetic. It also helps keep the overall weight of the shoe down, meaning even more comfort for those who wear it.
“Anytime we can keep a shoe lighter without sacrificing the technology golfers need to play their best is a huge win,” said Masun Denison, global footwear director, adidas Golf. “The forging process is so efficient. It’s just another piece that make this such a high performing shoe, which is what golfers expect from us.”
For incredible comfort levels, the adipower shoe will continue to feature adidas’ BOOST™ technology in the midsole, and bounce foam in the forefoot. The combination of these two technologies gives players more energy return and is touted as the best cushioning in the game.
An advanced puremotion spikeless outsole design features strategically placed adiwear traction lugs for incredible grip, traction and stability whilst offering exceptional versatility.
For an improved fit adidas have used their competition last which features a rounder toe and wider forefoot for increased toe room and comfort. A fitfoam PU sockliner has been added to further improve the overall comfort, support and cushioning everytime you put the adipower 4orged S golf shoes on.
The brand-new power shoe construction driven by biomechanical research and testing features an advanced upper with a stretchable and breathable heathered textile, strategically placed TPU film and climastorm waterrepellent protection to deliver an ultra light easy care shoe that has great comfort, stability, versatility & performance.