Nature Inspired And Eco-sustainable Denim Fashion

G-star RAW and Jaden Smith Reveal Forces of Nature Collection

G-Star RAW unveiled the Forces of Nature collection, a series of sustainable pieces designed by Jaden Smith. Fashionistas and local celebrities including the multi faceted Michelle Chong were present for the launch event at Capitol Piazza.

Dedicated to the beauty and power of nature, all the styles in the Forces of Nature collection have been engineered with sustainable materials and design innovations developed by G-star RAW, including the first ever Cradle to Cradle Gold Level Certified™ denim fabric. Jaden himself said: ‘G-star is at the forefront of denim and sustainable denim technology in fashion, which is why I wanted to collaborate with them. It’s thought out from the very beginning of the process, from the denim fabric to the dyes to the waters being reused and recycled, to the washes

– all of these different things is what made me decide to be part of G-star.

The collection comprises three different colorways and complementary print stories Water: The Blue Colorway. This part of the collection depicts the power of water, using the world’s first Cradle to Cradle Certified™ Gold G-star Denim Fabric, whose chemistry presents zero risk for people and planet. This denim consists of 100 percent organic cotton and features the cleanest indigo technology which uses 70 percent less chemicals, requires no salts and has no salt bi-product, thus leaving a clean and recyclable water effluent.

Earth: The Ecru Colorway. The ecru story represents the earth and its creatures and is executed using only raw organic cotton and no dye whatsoever, making the fabric highly sustainable and recyclable.

Eclipse: The Black Colorway. This colorway presents the eclipse, one of nature’s most dramatic events, and is made out of the most sustainable black denim ever developed by G-star. It represents the brand’s holistic approach to fabric design, using 100 percent organic cotton fiber and eco-friendly black dyestuff. By applying a specific dyeing technology, G-star is saving 52 percent water, 65 percent energy, 71 percent CO2, and 14 percent chemicals, compared to conventional black denim.

In addition to the denim pieces, all three colorways hold T-shirts and sweatshirts, which have been engineered with organic cotton. These items were digitally printed, which is the most sustainable printing process available.