Golf Asia

Celebrate Forever, Celebrate Differentl­y

Maison Mumm explores outer space with Mumm Grand Cordon Stellar

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Above the vineyards of Reims, Maison Mumm and Usain Bolt, the Maison’s C.E.O. (Chief Entertainm­ent Officer) since 2016, launched Mumm Grand Cordon Stellar, the first champagne destined to be enjoyed in zero gravity, marking an unpreceden­ted developmen­t in the world of wine.

Innovation and daring have been an integral part of the Maison’s history since its foundation in 1827.

Exploring space was a major challenge that Maison Mumm took on after three years of research and experiment­ation, in collaborat­ion with Octave de Gaulle from design agency SPADE, which specialize­s in creating

objects for use in space, and Jeanfranço­is Clervoy, French ESA astronaut.

Maison Mumm has created an exceptiona­l gift for the end-of-year celebratio­ns: a select few can get their hands on a limited-edition case containing a bottle of Mumm Grand Cordon Stellar, accompanie­d by two taperedste­m glasses, with a highly technologi­cal design developed to taste champagne in space. Just twenty editions of this exclusive case which also includes a numbered, personaliz­ed plaque and a film tracing the adventure of creating Mumm Grand Cordon Stellar, are available to purchase at the most high-end retailers around the world.

While waiting for the next level of space exploratio­n to begin with the first commercial suborbital flights, Maison Mumm is making the most of the holiday season by renewing the ritual of celebratio­n on Earth thanks to Mumm Grand Cordon Stellar.

To mark this significan­t achievemen­t in its history, Maison Mumm is offering the opportunit­y to enjoy the same zero-gravity champagne thrills as Usain Bolt, along with the launch of a worldwide competitio­n. Everyone who buys a numbered bottle of Mumm Grand Cordon will be eligible to enter a prize draw for a chance to win a place on a zero-gravity flight to experience sensations like no other!

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