Lexus Champions For Charity: 30 Years Of Giving

Golfers Countrywide Vie to Compete for Charity at Pebble Beach

The storied account of the successful launch of the Lexus brand has been told many times in books and articles, but little is known about the charity program that was launched by the brand at the same time. Even before the first dealership opened, Lexus had begun plans for giving back to local communities, and Lexus Champions for Charity is now in its 30th year of raising money for a host of nonprofit organizations across the country.

Perhaps the longest running charitable program of its kind, Lexus Champions for Charity has helped raise more than $400 million since that first year. Lexus dealers across the U.S. sponsor charity golf tournaments in their respective communities. Each selects a charity of their choice, and provides a once-in-alifetime Pebble Beach golf experience package for two as part of their fundraising activity.

This two-player team participates in the LCFC National Championship which is a five-day event, including three days of golf on the ultimate trifecta of courses: Pebble Beach Golf Links, Spyglass Hill Golf Course and The Links at Spanish Bay. Auction and raffle winners represent their charity on the links, competing for the opportunity to gift a portion of the $100,000 purse.

“Philanthropy has been a core element of the Lexus brand since its inception, and we’re delighted at the enthusiasm and participation we see year-after-year with Champions for Charity,” says Greg Kitzens, general manager of Lexus marketing. “We have some determined players who have made it an annual event, and some fantastic charities that have benefitted for decades.”

In addition to the tournament itself, the five-day Lexus Champions for Charity Championship event includes daily hole-in-one opportunities to win a Lexus, along with special appearances by Lexus Golf Ambassadors like Peter Jacobson, Johnny Miller, and Natalie Gulbis who conduct exhibitions and meet-and-greets. Luxury hospitality include accommodations at the renowned Inn at Spanish Bay, fine dining, social functions and a Saturday evening Champions Dinner and Awards Ceremony.