UFC: Iconic and Epic
Kiehl’s Ultra Facial Cream, Version 2.0 is Now Ultra Clean
Aglobal best seller, Kiehl’s Ultra Facial Cream, became an instant cult product when it first launched in 2006. Inspired by the adventure-testing heritage of Kiehl’s, from the first ascent of Greenland’s peaks and the scaling of Mount Everest to the individual adventures of Kiehl’s loyal customers around the world, the “ultra hydrator” provides needed replenishment throughout the day by absorbing moisture from the air for continuous comfort and moisture-balanced skin.
Legendary for providing 24 hour hydration in a lightweight and non-greasy texture that makes it ideal for everyday use, the cream has won over 70 international beauty awards, garnered over 200,000 online reviews from Kiehl’s customers, and10 jars are sold globally per minute.
So why create version 2.0? Since the original Ultra Facial Cream launched over 13 years ago, customer preferences around certain ingredients have changed. Kiehl’s chemists are aware of the growing concern around parabens and other ingredients that could be considered sensitizing. Based on this, Kiehl’s made
the choice to develop all new formulas without parabens. By the end of 2019, Kiehl’s entire range will be paraben-free.
Making a good thing even better, the brand launches the newly revamped, ultra clean version of Ultra Facial Cream, now formulated without parabens, carbamides and T.E.A. Given the global popularity of Ultra Facial Cream, this was Kiehl’s most challenging reformulation to tackle. Kiehl’s chemists take extra care with product reformulations to ensure that users of the existing formula do not feel like that application experience is compromised. To achieve this, it took 114 formulations over 5 years to achieve parity in texture, application, experience, and performance of the original cream.
Kiehl’s chemists also took the opportunity to improve hydration testing on the new formula. After just one application, facial skin is 2.3x more hydrated, even in the driest areas; skin is softer, smoother, and visibly healthier looking. The new formula was tested on panels of multiple ethnicities and sensitive skins, and was clinically demonstrated to hydrate all skin types.