A BMW Premiere In China
Alibaba’s Voice Assistant Introduced into BMW Vehicles
Committed to ongoing expansion of intelligent connectivity and is constantly enhancing the digital experience for customers worldwide, BMW will become the first premium carmaker to launch Tmall Genie into the China market in selected BMW models. The intelligent voice assistant from Alibaba A.I. Labs will be fully and seamlessly integrated in BMW vehicles in China. Announced at the Consumer Electronics Show 2019 (CES) in Las Vegas, the voice assistant will be available in-car to BMW customers in China by the end of 2019. The integration of the intelligent cloud-based voice control service in the Chinese market opens up a variety of in-car entertainment and shopping options for BMW drivers while on the road.
This latest move follows the integration of BMW Connected into Alibaba’s Chinese ecosystem. It allows BMW customers who have a Tmall Genie-compatible device at home to operate vehicle functions easily and conveniently, and to call up appointments saved in the BMW Connected mobility agenda. Launched in China in December 2016, BMW Connected is currently used by 1.5 million customers. Now the integration of Tmall Genie into BMW vehicles enables customers to access
functions on the move which they are already accustomed to using at home.
Tmall Genie can be used to place online orders, like viewing cinema listings, listening to their favourite playlist, or checking the weather at their destination. Customers will enjoy the benefits of hundreds of Tmall Genie skills, accessing all information the Tmall Genie has at its fingertips via audio output, which can also be displayed in text and image form on the BMW Display Screen.
The focus is on the customer and their expectations of modern mobility. The digital lifestyle they are used to should continue in their car. “With the integration of Alibabas Tmall Genie in BMW vehicles in China we are adding a digital ecosystem, which will open up new possibilities that customers can access quickly and safely from the car. This development sees BMW reaching a new milestone in China in terms of intelligent connectivity between the customer’s vehicle and their digital touchpoints.” according to Dieter May, Senior Vice President Digital Services and Products at the BMW Group.
Miffy Chen, VP of Alibaba Group, General Manager of Alibaba A.I. Labs elaborated, “We launched the ‘AI+CAR’ solution last year aimed at providing a more intelligent and connected experience for Chinese car users through Tmall Genie’s AI powered voice interaction and service capabilities for cars. Among our collaboration with premium automakers, we are very glad that BMW will be the first premium auto brand to bring selected car models that fully integrate Tmall Genie to the China market. We look forward to working together with BMW to create a personalised mobility experience for its car customers in China.”
A smartphone is not required to use the intelligent voice assistant in-car as all BMW models come with an embedded SIM card, which enables seamless integration and permanent online availability.