Darius Rucker, The PGA Tour's New Official Brand Ambassador
PGA Tour to Highlight Rucker’s Lifelong Passion for Golf
The PGA TOUR announced that threetime Grammy Award winner Darius Rucker will become it's first formal brand ambassador. The announcement came during Rucker's media appearance at the AT&T Pebble Beach Pro-am in Pebble Beach, California where he was competing as part of the celebrity field.
Rucker first attained multi-platinum music status as the lead singer and rhythm guitarist of Grammy award-winning Hootie & the Blowfish. Since releasing his first country album in 2008, he has celebrated four summits to the top of the Billboard Country albums chart and earned a whole new legion of fans.
Rucker, who plays golf almost as often as he plays the guitar, will take on a larger role across PGA Tour-owned channels, but fans of the Hootie & the Blowfish front man will also notice a PGA Tour presence on stage throughout this summer's Group Therapy Tour. The partnership is art of the continued efforts of the PGA Toour and its “Live Under Par” brand campaign to show how the game of golf can reach beyond what you see inside the ropes at a tournament.
Expect to see Rucker appearing more frequently as a commentator on PGA Tour Live, across digital channels and in-person at tour events. In addition, the PGA Tour will be sharing the stage with Rucker on his newly announced Hootie & The Blowfish Group Therapy Tour, via a custom branded vintage t-shirt and hat line that are reflective
of Rucker's relaxed style, combined with the energetic PGA Tour “Live Under Par” campaign.
“I am so proud to be a part of the PGA Tour,” said Rucker. “Proud they want me to be out there representing them in a different way. I've been friends with so many guys on Tour and have done some really cool things with them over the years. It's going to be a lot of fun.”
Rucker's passion for the game of golf is no secret. Over the last few years alone, Rucker has launched a golf-focused show on PGA Tour Radio and will celebrate the 10th anniversary of the Darius & Friends Concert and Charity Golf Tournament in 2019, as well as the 25th anniversary of Hootie & the Blowfish's annual Monday After the Masters event. He has competed in numerous PGA Tour and PGA Tour Champions pro-am events alongside Davis Love III and Steve Stricker; and has been a strong presence at several Presidents Cup events, working closely with the U.S. Team and captains.
“Darius has become synonymous with the game of golf, and we're excited that his longtime friendship with the PGA Tour will now inspire even more fans to Live Under Par,” said Tom Kuhn, Vice President Marketing of the PGA Tour. “Welcoming Darius as a brand ambassador allows us to embrace Rucker's passion for golf and interact with his incredibly passionate audience, and the PGA Tour looks forward to helping grow golf and reach new fans through this partnership.”