Performance From The Ground Up -Under Armour's Spieth 3
Under Armour’s Spieth 3 Delivers with No Distraction
Golf is a sport driven by the feet. Walking from shot to shot, every step bringing you closer to the hole. Every element of your shot, the traction, the torque, the power and the precision, all comes from the ground up, and who knows this better than 3-time Major Champion Jordan Spieth? So when it was time to bring the Spieth 3 to life, Jordan tasked Under Armour's design team with developing the most technologically advanced golf shoe on the market.
Using a data-driven approach, the brand took the development process across the pond to consult J.J. Rivet, a leader in biomechanics at the European Tour Performance Institute with deep knowledge of how the golf swing works. Under Armour incorporated J.J.'S unique scientific insights into the torqueing and rotation of the golf swing, and how it starts with foot stabilization and ground contact, to inform the patented traction technology in the shoe.
The lightest in weight of all the Spieth golf shoes to date, the Spieth 3 maintains stability and structural support. Jordan worked with UA'S research team to determine three no compromise must-haves in the construction of the shoe.
Traction to Support the Swing
When a golfer swings, the forefoot rotates laterally and the heel rotates in the medial direction. On returning to impact, the foot wants to twist out from under the golfer, resulting in foot slippage. Built with patented rotational resistance and traction, both vertically and horizontally, the Spieth 3 keeps the feet on the ground as long as possible, enabling use of the ground for leverage to power the swing for maximum control and minimum power loss. Vertical traction elements allow the golfer to naturally harness vertical force to bring more power to the ball through impact
Comfort On the Course
At Jordan's request, the Spieth 3 is now significantly lighter than before. Providing the comfort and stability when walking the course is an upper with microfiber in the heel and a smartly woven jacquard in the forefoot.
Waterproofing Against the Elements
In his shoes for up to 10 hours at a time, Jordan's new shoe is given a waterproof yet breathable membrane designed to release perspiration while keeping the elements out. Built to perform in any climate, Jordan wanted a shoe that provided zero-distraction, built to perform in any climate, and he found it in the Spieth 3.
The best validation came from Jordan Spieth himself, “The Spieth 3 is the best one yet. No question about it. It's easy for me to be really excited about it. I can definitely feel the difference, and seeing the data to back up the work the Under Armour team put in confirms it.”