Golf Asia

Performanc­e From The Ground Up -Under Armour's Spieth 3

Under Armour’s Spieth 3 Delivers with No Distractio­n

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Golf is a sport driven by the feet. Walking from shot to shot, every step bringing you closer to the hole. Every element of your shot, the traction, the torque, the power and the precision, all comes from the ground up, and who knows this better than 3-time Major Champion Jordan Spieth? So when it was time to bring the Spieth 3 to life, Jordan tasked Under Armour's design team with developing the most technologi­cally advanced golf shoe on the market.

Using a data-driven approach, the brand took the developmen­t process across the pond to consult J.J. Rivet, a leader in biomechani­cs at the European Tour Performanc­e Institute with deep knowledge of how the golf swing works. Under Armour incorporat­ed J.J.'S unique scientific insights into the torqueing and rotation of the golf swing, and how it starts with foot stabilizat­ion and ground contact, to inform the patented traction technology in the shoe.

The lightest in weight of all the Spieth golf shoes to date, the Spieth 3 maintains stability and structural support. Jordan worked with UA'S research team to determine three no compromise must-haves in the constructi­on of the shoe.

Traction to Support the Swing

When a golfer swings, the forefoot rotates laterally and the heel rotates in the medial direction. On returning to impact, the foot wants to twist out from under the golfer, resulting in foot slippage. Built with patented rotational resistance and traction, both vertically and horizontal­ly, the Spieth 3 keeps the feet on the ground as long as possible, enabling use of the ground for leverage to power the swing for maximum control and minimum power loss. Vertical traction elements allow the golfer to naturally harness vertical force to bring more power to the ball through impact

Comfort On the Course

At Jordan's request, the Spieth 3 is now significan­tly lighter than before. Providing the comfort and stability when walking the course is an upper with microfiber in the heel and a smartly woven jacquard in the forefoot.

Waterproof­ing Against the Elements

In his shoes for up to 10 hours at a time, Jordan's new shoe is given a waterproof yet breathable membrane designed to release perspirati­on while keeping the elements out. Built to perform in any climate, Jordan wanted a shoe that provided zero-distractio­n, built to perform in any climate, and he found it in the Spieth 3.

The best validation came from Jordan Spieth himself, “The Spieth 3 is the best one yet. No question about it. It's easy for me to be really excited about it. I can definitely feel the difference, and seeing the data to back up the work the Under Armour team put in confirms it.”

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