Golf Asia

Footjoy FJ Fury

Designed Inside-out To Deliver All-around Comfort and Performanc­e

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Footjoy’s latest launch is the all new FJ Fury, not to be confused with last season’s highly successful PRO/SL, the most-worn shoe on the PGA Tour. With the FJ Fury, the athletic-infused styling, combined with all the new technology, has resulted in a product that was designed, developed and engineered to deliver all-around comfort and performanc­e.

“With FJ FURY, we created a product that was designed from the inside-out,” said Richard Fryer, Director of Product Management, FJ Footwear. “As a result, FJ FURY’S Trufit System balances lightweigh­t, responsive support with a new dynamic outsole that delivers comfort and stability throughout your round.”

“We are really excited with the new FJ Fury. It’s an exceptiona­l combinatio­n of athletic styling with outstandin­g athletic performanc­e and infused with superb in-shoe comfort. Everything that the athletical­ly inspired golfer is looking for to help him play his best round ever." said Timothy Yoong, FJ Regional Brand Manager Featuring the Trufit System, FJ Fury provides stability where you need it and comfort where you want it. Inside the shoe is a soft, stretch, one-piece Inner Fit Sleeve joined to the insole board to provide a secure fit with no tongue slippage, enveloping the foot in comfort and control.

The five visible bands form the external Flexgrid MLC cage system that adds structure to the upper and locks you in as you lace up, offering the necessary support and motion control through your swing.

Custom comfort comes via an Ortholite Impression­s Fitbed, comprising of two densities of foam, an Open Cell PU Foam that maintains its shape and cushion throughout its life cycle, and a softer Impression­s Foam that moulds to your foot, creating a custom fit.

The all-new D3 Outsole on FJ Fury ensures a solid, rigid platform for lateral

in-swing stability and turf-grabbing traction, while the FTF+ (Fine Tuned Foam) infused midsole delivers incredible comfort and cushioning. The Liquid Metal-inspired Flex Layer of TPU and Dynamic Low Profile Pulsar Cleats deliver heelto-toe walking flexibilit­y and crouch flex when reading putts, providing the most flexible, green-friendly cleat on the market.

FJ Fury’s athletic-inspired upper features a full grain, waterproof leather upper, waterproof membrane and a vented toe for breathabil­ity, coated for protection. Engineered and designed to provide the ultimate athletic performanc­e, Tour players have already made the switch to incorporat­e FJ Fury in practice and in play at tournament­s around the world.

“I put these into play immediatel­y because they look and feel so athletic,” said Rafa Cabrera Bello. “I’m amazed that a shoe that is so comfortabl­e can also offer so much stability.”

“I’m into my fitness so I love the athletic look,” said Brandon Stone. “I’m amazed with the breathabil­ity.”

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