Jimmy Choo's Style Chameleon
Jimmy Choo’s Spring Summer Ad Campaign Stars Kaia Gerber
Jimmy Choo encompasses a complete luxury accessories brand, with women’s shoes remaining the core of the brand, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. CEO Pierre Denis and Creative Director Sandra Choi together share a vision to create one of the world’s most treasured luxury brands. With a global store network encompassing more than 150 stores, Jimmy Choo is present in the most prestigious department and specialty stores worldwide.
Jimmy Choo has unveiled their Spring Summer 2019 campaign starring Kaia Gerber. Following in the footsteps of her famous supermodel mother Cindy Crawford, Gerber features in a series of striking images
captured by world renowned fashion photographer Steven Meisel.
Meisel’s timeless images focus on Gerber’s ethereal beauty in a series of captivating portraits capturing the fresh spirit of the new Helia bag and Raine sneakers. The campaign features a limited-edition Jimmy Choo branded t-shirt and hooded sweatshirt designed in collaboration with creative directors, Mathias Augustyniak and Michael Amzalag of M/M Paris.
Jimmy Choo, an icon of accessories, also reveals this season’s eyewear collection in metal and acetate as seen on Kaia Gerber. The innovative design emphasises the distinctive Jimmy Choo style, with bright colours and luxury décor.
Commenting on the choice of Gerber for the fresh campaign in a statement for the brand, Jimmy Choo creative director Sandra Choi said the shoe was the perfect fit as “Kaia leads the next generation of supermodels. Her timeless beauty and fashion pedigree enables her to be a true style chameleon that authentically represents the dynamism of the Jimmy Choo brand transcending generations. It was a privilege to be able to work with Steven Meisel on capturing such striking images.”
“To me, Jimmy Choo represents strength and power. I am so grateful to be a part of the youthful spirit of the brand, and I think the confidence they want women to feel really shows through in the collection.” Kaia Gerber.