The First Panerai Boutique Opens In Pavilion Kuala Lumpur
A Sophisticated Blend of Tradition and Future, The Boutique Reinforces Panerai’s Presence
Florentine high-end luxury watchmaker, Panerai, opened its first standalone boutique in Kuala Lumpur, in close partnership with Swiss Watch Gallery, Malaysia’s leading luxury watch retailer. Located at Pavilion in the heart of the Bukit Bintang district, Malaysia’s ultimate luxury shopping destination, the space designed by Spanish Designer Patricia Urquiola, illustrates the Maison’s global retail concept and core values.
Designed with an ideal blend of tradition and of the future, the standalone boutique seeks to immerse clients in a sophisticated environment and invites them to discover the brand’s heritage, craftsmanship and technical expertise. Recurrent elements in all Panerai boutiques like walnut wood and brass, a metal which recalls the world of
the sea and ships, floor tiles with delicate veining that represent lightness, and the wavy grooves on the Mafalda chairs were purposefully selected to reflect the philosophy of the Florentine brand. All of these have culminated into a dedicated space consisting of what is dear to both Panerai and Patricia Urquiola: the love of design, rigorous execution, consistency with the history of the brand and the search for excellence.
Panerai timepieces of all key collections are on showcase, including the latest Submersible BMG-TECH – 47mm (PAM00692), a revolutionary innovation from the Panerai Laboratorio di Idee: The first mechanical watch case made of BMG-TECH, a metallic glass with extreme resistance to wear, high strength and great lightness.
Founded in 1860 in Florence when it consisted of a boutique, a workshop and a watchmaking school, Panerai was for years the supplier of precision instruments to the Italian Navy, in particular equipping the commando frogmen. The projects which were created at that time, including the Luminor and Radiomir watches, continued to be covered by military secrecy for many years, until the purchase of the brand by the Richemont Group in 1997 and the brand’s subsequent launch on the international market. Today, Panerai develops and produces its own movements and watches, combining Italian design and history with Swiss craftsmanship, in its manufacture at Neuchâtel, and these are sold worldwide through an exclusive global network of authorised dealers, and in its own-brand boutiques throughout the world.
With the opening of this new boutique, Panerai now has 81 boutiques in the world, with 4 in Southeast Asia.
“It is an honour to strengthen our Southeast Asian presence with the opening of the first Panerai boutique in Malaysia. Together with partners Swiss Watch Gallery, we look forward to providing an exceptional experience for our valued clients and conveying our values and Swiss knowhow,” said Giacomo Cinelli, Managing Director, Panerai Southeast Asia & Oceania.