Titleist AVX, Tour Soft And Velocity Golf Balls
Three balls tweaked for performance by popular request
AVX
Generation two of Titleist’s third premium ball, the AVX (Alternative to V and X), promises more ball speed with increased short game spin. The original idea was to serve golfers seeking distance and a softer feel in a tour level ball. With the lowest ball flight, lowest spin and the softest feel in Titleist’s premium ball range, the AVX has been re-engineered to deliver improved performance from tee to green.
The higher ball speed, lower long game spin resulting in a longer driver distance but with exceptionally soft feel is achieved through its new larger low-compression core and a redesigned high flex casing layer. The piercing low ball flight comes via the new 352 aerodynamic dimple design. The new thinner cast urethane cover increases greenside spin and control.
TOUR SOFT
Softer than the AVX, the Tour Soft is popular for its long distance, soft feel and consistent short game control. Falling into Titleist’s performance category, the Tour Soft packs in a good measure of spin, just not as much as a urethane covered premium ball.
Sporting a new look “T” alignment stamp, the Tour Soft has the largest core of all the golf balls in Titleist’s stable, this has been reformulated and made even larger in the 2020 version to deliver faster ball speeds. To allow for this larger core, the new ball’s high performance 4CE grafted cover had to be made thinner which in turn produced increased short game spin performance. A new spherically-tiled 342 cuboctahedron dimple design provides a more penetrating flight for the new Tour Soft.
VELOCITY
Catering to single-attribute focused golfers, the Velocity is more about distance and less about short game control. For 2020, Velocity offers maximum velocity with improved green stopping spin in response to golfers requests..
A new spherically-tiled 350 octahedral dimple design delivers a high ball flight with greater aerodynamic consistency for enhanced long game distance. Its engine now sports a larger, higher speed LSX core that generates fast initial velocity with extremely low spin on all full swing shots to help golfers get every last meter. A benefit of this larger core size is added spin on approach shots. The latest edition also contains a fast Naz+ cover designed to offer golfers added speed and greenside feel.
Along with the improved performance, the new Velocity come in three new colours featuring a high optic, vibrant matte finish. Choose from Matte Pink, Matte
Green and Matte Orange in addition to the standard white. These new matte colors have a proprietary coating designed to keep the color of the ball from fading thereby enhancing durability.