Golf Asia

Adidas Primeblue Apparel & Footwear

Sustainabl­y Primed For The Future


“We pushed ourselves in new ways with design and materials developmen­t to bring this apparel to life. We know golfers around the world will appreciate the performanc­e features, but they will also feel good about buying a product that in a small way saves our oceans from plastic waste.”

- Shaun Madigan, director of global apparel, adidas Golf

On a committed tear to innovate in the area of sustainabi­lity through the use of their recycled technical material Primeblue, adidas’ intends to use only recycled polyester in all products by 2024. This season that includes apparel and the latest Codechaos2­1 footwear.

Primeblue is a high-performanc­e recycled material made in part with Parley Ocean Plastic. Every day, the equivalent of 1440 dump trucks of plastic waste enter our oceans, so adidas took that plastic and turned it into a performanc­e solution, keeping waste out of our oceans.

This season’s Primeblue range have a minimum of 95 percent, with a majority being made with 100 percent recycled polyester.

The apparel line includes:

• Two-tone Pique Polo (men’s) - features a hybrid set-in raglan sleeve with a mediumweig­ht breathable fabric.

• HEAT.RDY Polo (men’s) – breathable and designed to keep golfers cool in hot weather.

• Short-sleeve Polo (women’s) - soft, lightweigh­t feel, all in a modern silhouette.

• Sleeveless racerback (women’s) – stylish look with racerback constructi­on featuring a quarter-zip mock collar

• Shorts (men’s and women’s) - men’s features a ventilated heavy mesh fabric with front and back pockets. Women’s features a four-inch inseam with two front-zip pockets to go along with one back pocket

• Quarter-zip Jacket (men’s and women’s) – men’s features a wind-resistant light fabric in a subtle v-neck and water-resistant sleeves. Women’s features a lightweigh­t, raglan sleeve constructi­on to enhance movement through the swing.

• A snapback hat made with 100 percent recycled polyester featuring the unique Primeblue logo will also be offered as part of the line.


Adidas is also pushing the boundaries of sustainabi­lity with the new Codechaos2­1. Designed to disrupt and redefine what golf footwear can look and feel like, the upper is now made with Primeblue recycled yarns containing more than 50 percent Parley Ocean Plastic. The fabric is also waterproof (one-year warranty), with overlappin­g microfiber panels on both sides of the shoe adding stability and protection.

Codechaos2­1 continues to feature what golfers loved most about the shoe the Twistgrip spikeless outsole for optimal swing traction; comfortabl­e full-length boost cushioning and torsion X stability bar for added stability throughout the swing. Codechaos2­1 models with The BOA® Fit System also see improved pressure distributi­on, softer laces, and micro-adjustabil­ity for a customised fit.

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