The Macallan X Bentley Motors
An Extraordinary Partnership Towards A Sustainable Future
An Extraordinary Partnership Towards A Sustainable Future
The Macallan single malt Scotch whisky and luxury British automotive label Bentley Motors have revealed a unique partnership that builds on their rich heritage to develop distinctive collaborations and further their vision of a more sustainable tomorrow.
The global brand partnership will create inspirational new products and immersive experiences that deliver timeless luxury balanced with a commitment to a more progressive world, and was unveiled at The Macallan Estate in the Speyside region of Scotland, alongside the launch of a new hybrid Bentley.
Bentley’s Chairman and Chief Executive, Adrian Hallmark, comments: “Transforming Bentley into the world’s most sustainable luxury car company is an exciting journey, and I’m delighted to be working with The Macallan with one common goal – to both lead our fields as we work towards a more sustainable future. We will learn from each other in the coming months and years to advance our programmes together, and on the way work on some truly extraordinary projects and products. Our brands are two that share the same ethos - the passion for exceptional quality, a respect for artisanal handcraftsmanship, and now a drive towards genuine, world-leading sustainability. I’m looking forward to the adventure together.
Igor Boyadjian, Managing Director for The Macallan, said: “The Macallan and Bentley Motors each have a rich past, and shared values of mastery, craftsmanship, creativity and innovation. Our collaboration presents a remarkable opportunity to compare our time-earned knowledge and learn from each other, supporting fresh thinking about our businesses, our customers, and ultimately our products.
“A key focus of the partnership will be our commitment to a more sustainable future. The breath-taking natural landscape at The Macallan Estate provides the perfect platform for us to embark together on this exciting and extraordinary journey.”
The Macallan is renowned across the globe for its extraordinary single malt whiskies. Nurtured by nature for almost 200 years, sustainability is a constant guiding principle for the brand. Among its key goals are becoming carbon neutral by 2030, promoting responsible sourcing and cultivating a global community of artisans. Committed to having a fully electric passenger vehicle fleet on The Macallan Estate by 2025, the brand will take delivery of two hybrid Bentleys this year.
Bentley Motors is the world’s most sought
after luxury car brand, and the company’s Beyond100 strategy will see Bentley become the global leader in sustainable luxury mobility with an electric-only range by 2030; Bentley aims to be carbon neutral across the entire business, while encouraging diversity and inclusivity across the workforce, including in management positions
The partnership will initially focus on a number of core areas, including the brand’s shared journey to carbon neutrality, innovative research into the sourcing of sustainable materials, and teamwork on finding and sharing sustainable, local suppliers.
Expect a wide range of projects over the coming years, including jointly-developed products from both The Macallan and Bentley, curated customer experiences and collaborative events. More details will be revealed in the coming months.