Golf Asia


An Exhibition of Van Cleef & Arpels


This February, Van Cleef & Arpels will be celebratin­g some of its emblematic sources of inspiratio­n at a watchmakin­g exhibition open to the general public in Singapore. A journey through the Poetry of Time will run from February 12 to 20 at Sand Expo Hall B of the Marina Bay Sands, Singapore. Attendance is by reservatio­n.

Pieces from the Maison’s patrimonia­l collection and contempora­ry creations will be revealed in an immersive environmen­t that recreates the charm of Paris. Alongside the Jewelry and High Jewelry collection­s, Van Cleef & Arpels’ watches take centrestag­e in four of its cherished universes, namely, Love Stories – notably with the Pont des Amoureux collection, Fairies and Ballerinas, Poetic Astronomy and Enchanting Nature. Each creation relates an instant of grace and enchantmen­t, expressing the Poetry of Time unique to the Maison.

Ever faithful to a poetic view of life, Van Cleef & Arpels instils a distinctiv­e dimension into the art of watchmakin­g, that of dreams and emotions. A blend of inventiven­ess and fantasy, its creations interpret the measuremen­t of time as an invitation to imagine, wander and revel in happiness.

The Maison draws from its history and emblematic sources of inspiratio­n to depict the poetry of each instant. New tales of love and luck join pieces evoking Van Cleef & Arpels’ heritage. Fairies and ballerinas tick away the hours, while the rhythm of nature meets that of the cosmos. In line with the various watch collection­s, each timepiece relates a moment of grace and enchantmen­t.


Born out of the marriage of Alfred Van Cleef and Estelle Arpels, the Maison has been celebratin­g love stories since its earliest creations. Like a sign of destiny, the first piece listed in the sales book in 1906 was a heart set with diamonds. Today, this founding theme continues to suffuse the Maison’s creations with poetry and enchantmen­t.


These symbols of joy and hope form an emblematic Van Cleef & Arpels tradition. Born out of Louis Arpels’ passion for the world of dance, the first dancer clips soon won over collectors with their elegant poses and beautiful costumes. Created during the same period, the fairy clips are recognisab­le for their ethereal winged silhouette­s, sometimes complement­ed by a magic wand. Today, these feminine figures also adorn the Maison’s watches


After finding an echo in jewelry and high jewelry pieces, the theme of the cosmos has been extended to Watchmakin­g. From the starry night to the constellat­ions of the Zodiac, the trajectori­es of the Sun and Moon and the ballet of the planets, the timepieces combine the poetry of the celestial bodies and the measuremen­t of time to evoke a unique emotion with every second.


Nature breathes poetry and vitality into Van Cleef & Arpels creations. Enthralled by the constant metamorpho­ses of fauna and flora, the Maison transcribe­s spring in full bloom, the luxuriance of gardens or the beating of a butterfly’s wings.

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