PERFORMANCE MOTORS TURNS 45
The authorised dealer of BMW celebrates its anniversary with transformation and expansion.
Performance Motors Ltd (PML), a Sime Darby Motors company, celebrates its 45th anniversary by embarking on a transformative and expansion stage to deliver new levels of success as a trailblazer in the industry. The company is making strategic investments in retail transformation, digitalisation, and the significant expansion of its service network across the nation to cement its position as the leading BMW dealer in Singapore.
Mr Jeffrey Gan, Managing Director of Sime Darby Motors in Southeast Asia, said, “In an ever-changing and challenging industry, Performance Motors’ 45 years of partnership with BMW stands out for its longevity. Few dealerships in Singapore have maintained such an extensive and distinguished bond with their principal. This speaks volumes about our shared dedication to bring exceptional vehicles and unparalleled service to our customers. We look forward to Performance Motors and BMW continuing this journey of success for many more years to come.”
Mr Lars Nielsen, Managing Director of BMW Group Asia, added, “We are delighted to celebrate 45 years of partnership with Performance Motors. This milestone underscores our unwavering commitment to elevate the ownership experience for customers and further strengthen BMW’S presence in Singapore. As we look to the future, we are excited about the endless possibilities to deliver top notch experiences to BMW fans and enthusiasts across Singapore.”
Central to its anniversary celebrations is the retail transformation of PML’S flagship showroom at 303 Alexandra Road, expected to be completed in the
third quarter of 2024. At almost 6,800sqm, it will be the largest BMW Retail and will emphasise a seamless blend of the physical and digital space. It flows from the consultation stages to hospitality, and through to the purchasing and aftersales processes. In addition, the fitting out of the new PML showroom will adhere to Sime Darby’s Responsible Sourcing Policy, and BMW sustainability standards.
While it is business as usual during the renovation period, PML has set up a 600 sq m pop-up showroom at its East Coast Centre (Kampong Arang). This expands on the idea of ‘Where Convenience Matters’ - a PML promise that the retail experience is consistently exceptional regardless of the location.
PML will be using digitalisation to ensure personalised experiences for its customers. For example, customers at its showroom café will be able to order and have drinks and food served to their table via a QR ordering system.
It is also enhancing its mobile app to help time-starved customers with their aftersales servicing. They will be able to book service appointments, perform online check in, and trigger the contactless key drop to let them drop off and collect their car keys from standalone kiosks at PML’S service centres.
PML has also embarked on its most significant network expansion to date, with innovative services to further enhance the ownership experience of its BMW customers. The company recently inaugurated a new contactless service centre in Ubi to cater to its growing customer base in the north-east of Singapore. The Ubi centre provides fuss-free key drop-off and collection, and afterhours servicing.
Following the establishment of Ubi, PML recently opened its fourth service facility at Defu. The PML Defu Service Factory is a $3-million investment by PML that expands its aftersales ecosystem. The 4,074sqm space is a mechanical service factory with body shop capabilities. It incorporates a smart after-sales portal to digitalise and improve the workflow for PML technicians.
PML now has the most comprehensive dealer network covering BMW owners’ needs island-wide through its four service facilities located in Alexandra, East Coast, Ubi and Defu. It plans to further increase their footprint as a commitment to deliver premium services to all BMW owners, no matter where they are in Singapore.
PML will also organise more unique and exclusive events to its customers including driving excursions as well as adventures under the Performance Motorsports Circle (PMC). The company also embraces sustainability and was honoured with the overall grand prize at the Polaris Sustainability Awards by BMW Group Asia in 2023.
Mr Lawrence Tan, Managing Director of PML, said, “As Performance Motors turns 45, we are celebrating not only our legacy and heritage, but also seizing the opportunity to build an even more successful future, fuelled by our enduring partnership with BMW.
“Customers choose Performance Motors because they trust us to deliver the finest BMW vehicles and best ownership experience. By embarking on this transformative journey, we are ensuring that we continue to exceed every customer’s expectations. As the No.1 BMW dealer in Singapore, we will continue to lead the way. We have only just begun!”