D-ANTIDOTE

Park Hwan Sung graduated from Central St Martins College with a master's in fashion design and a degree in menswear. He is regarded as being among the top 10 Korean designers and was nominated Generation Next at Seoul Fashion Week autumn/winter 2017.

Why D-Antidote?

When I decided on this name we were aiming to diversify.

Does your brand have a tagline?

Yes. Same but different. I have another which is SeoulLondon, a kind of slogan. I've been in London for almost eight years. I'm like a bridge between Seoul and London. I like musical influences from different eras like The Beatles, The Rolling Stones, hippie, pop and mod. There was a great Rolling Stones exhibition at the Saatchi Gallery last year.

You studied under Louise Wilson at Central St Martins in London.

Yes, and like everyone, I was so shocked when I heard of her passing.

Was she as tough as everyone recalls?

We all studied with her and, yes, she was tough but for the right reasons. We used to joke that the MA course was like camp for marines.

Was your year with Wilson tougher than Korean military service?

Much, much worse. But it was all worth it. I worked for one year at Alexander McQueen as a trainee on a work placement, then Tom Ford and Burberry.

You dress men, women or both?

We're mostly unisex, with a colourful palette. We just entered the Japanese market and a good designer friend of mine in Korea is very close with Kiko Mizuhara. I'd love to dress her.