The best events, ex­clu­sively pre­sented by #leg­end

#Legend - - Contents -

YANG YING, POW­ER­FUL and charis­matic model, stylista, ac­tress, wife, mother and in­vestor, more com­monly known as An­ge­lababy, has lever­aged China's digital world in a fash­ion not dis­sim­i­lar to Amer­ica's Kim Kar­dashian. That ex­po­sure has seen le­gions of brands lever­age mul­ti­ple col­lab­o­ra­tions with the Shang­hai-born and now-based icon, who was cast in last year's In­de­pen­dence Day 2.

That ex­tends to Tag Heuer, which has signed the 28-year-old icon as brand am­bas­sador for its #Don'tCrack­Un­derPres­sure cam­paign and to pro­mote it Aquaracer Lady model. “An­ge­lababy will help Tag Heuer es­tab­lish a deeper bond with the younger gen­er­a­tion and spread our spirit to more peo­ple,” says chief ex­ec­u­tive Jean-Claude Biver.

Yang, who moved to Hong Kong aged 13 and be­came a model the fol­low­ing year, is thrilled. “I am hon­oured to be­come Tag Heuer's global am­bas­sador,” she says.

“It helped me dis­cover another side of my­self. The power of dream al­lows me never to be afraid of pres­sure and that gives me enor­mous con­fi­dence.” Never stop dream­ing.

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