SE­LENA GOMEZ loves to cre­ate. In this #leg­end ex­clu­sive, she shares de­tails of her glam­orous fash­ion col­lab­o­ra­tion with Coach

#Legend - - THE FACE -

THE MO­MENT THAT Se­lena Gomez posted the an­nounce­ment of her part­ner­ship with Coach, she cre­ated a frenzy. That mo­ment was De­cem­ber, when Gomez had just re-emerged on so­cial me­dia af­ter a long break fol­low­ing the di­ag­no­sis she was suf­fer­ing from lu­pus. Her fans were lap­ping up any news and this news was big. Be­side a photo of her hold­ing a wine-red clutch, her lips pursed for a kiss, Gomez wrote that she was about to be­come more than just the face of the Amer­i­can fash­ion brand; she would de­sign for the la­bel, work­ing with the cre­ative chief of Coach, Stu­art Vev­ers.

Now we have seen the Se­lena Grace bag, a dou­ble-han­dled car­ryall in bold red. Gomez says the ver­sa­tile yet chic Se­lena Grace em­bod­ies ev­ery­thing she has ever wanted in a bag. It has per­sonal touches such as tags that bear em­pow­er­ing mes­sages from the songstress. “To be you is to be strong” is one. “Love your­self first” is an­other. #leg­end spoke ex­clu­sively with Gomez about the process.

Tell us about de­sign­ing a bag in col­lab­o­ra­tion with Coach. What was it like de­sign­ing with Coach cre­ative di­rec­tor Stu­art Vev­ers?

The re­la­tion­ship I’ve cre­ated with Stu­art is very spe­cial. We bonded from the be­gin­ning. We spoke for weeks and weeks be­fore we de­cided to do some­thing to­gether. He showed me his vi­sion of what he wants Coach to be, what it stands for and how it’s this great Amer­i­can brand. It’s re­ally great to have an in­flu­ence and some con­trol when you’re work­ing with a brand. Hav­ing con­trol in a sit­u­a­tion is some­thing that’s im­por­tant to me, as a woman and as a busi­nessper­son. What they rep­re­sent as a brand is some­thing I can em­body. The hand­bag has an in­spi­ra­tional mes­sage.

How did you come up with the bag’s shape?

I love a bag that is easy and has room to fit my life. A bag that goes with ev­ery­thing is so im­por­tant to me. I need to be able to have a bag for months and not change it out. I am al­ways on the move, so I lit­er­ally have ev­ery­thing in there.

What was most im­por­tant to have in a bag? What makes this the ul­ti­mate bag for you?

Like most peo­ple, I would have to say my phone, just be­cause phones are more than just phones these days. I’ve re­ally learned to ap­pre­ci­ate the crafts­man­ship and small de­tails of a bag. I think the ul­ti­mate bag is some­thing that goes with al­most ev­ery­thing and you don’t have to give it a sec­ond thought if it goes with your out­fit.

Was there an in­spi­ra­tion for your Coach col­lab­o­ra­tion? Who do you en­vi­sion wear­ing Se­lena Gomez for Coach?

I was in­spired by what I was looking for in a bag. My hope is that any­one will feel drawn to­wards the bag. Even with my mu­sic, it’s so in­ter­est­ing to see the di­verse­ness in my au­di­ence when I am on tour. That makes me happy.

How did you find Se­lena Red, the per­fect red?

I think ev­ery­one has a colour that has some sig­nif­i­cance, that can give you an in­stant con­fi­dence boost. For me, red is both clas­sic and has an edge. I have no­ticed that I tend to wear red of­ten.

There are some per­sonal touches on the bag. Tell us about the say­ing, “Love your­self first.”

I’ve spo­ken in the past about how im­por­tant it is to be true and hon­est with your­self. I have spo­ken with my fans about the im­por­tance of tak­ing care of your­self. I am so lucky to get to be cre­ative in my life, and work on a va­ri­ety of projects. But it is very im­por­tant to make time for your­self, lis­ten and be kind to your­self.

What are your favourite things to do in au­tumn?

I love to be able to dress in layers. It does get a bit chilly at times in Los An­ge­les. Hal­loween is one of my favourite hol­i­days, and l love be­ing scared, so I al­ways as­so­ciate that with au­tumn.

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