Cartier Love bracelets bespeak a mythology all their own
IN 1969, CARTIER changed the bijouterie game forever with the launch of its most iconic piece: the Love bracelet. Unlike conventional adornments, which traditionally changed with each outfit, the unisex Love bracelet locked onto the wrist, to be worn with every outfit from couture’s most ivorytowered to the culture’s most insouciantly casual. Comprising two separate halves, lovers could lock the two together by means of a special key, symbolic of their unbreakable devotion.
Almost a demi-centennial since that initial debut in New York, the Love bracelet has developed its own mythology – one flush with glamour and grand romance. It’s a favourite of fashion’s most daring darlings, from Elizabeth Taylor to Kylie Jenner, and the bane of airport security. Rumour has it some high-end hospitals keep one of the sacred keys on hand, just in case.
The Love bracelets, much like love itself, spring eternal. Their timeless elegance makes them ideal heritage pieces to share across generations. The bracelets continue to evolve to suit today’s modern tastes, while respecting their own tradition.
The new collection (which includes matching Love rings) honours that romantic spirit of strength and commitment, but contemporises it with a more delicate oval shape. Available in yellow, pink and white gold – with or without diamonds — these pieces evoke so much more than mere beauty. Wear them stacked, or solo, but always ask: what would you do for love?