ROCK THE DETOX

Post-summer means cleanse time – meet Grace Niem, the co-founder of one-stop liquid detox shop Be-Juiced

their favourite spots to go to when it comes to food indulgences, but once in a while, our bodies have just got to reset! ( After all, what’s life without balance?) Jet-setters returning from month-long summer vacations may want to consider a cleanse after copious amounts of summer eats. And when it comes to detoxing and eating clean, who better to talk to than Grace Niem, the co-founder and mastermind behind the city’s favourite one-stop detox shop: Be-Juiced.

Can you tell us the story behind Be- Juiced and how you came up with such a catchy name?

Ten years ago, my sister Lena and I were living in Los Angeles, where we had our first cold-pressed juice experience. We were surprised at how a vegetable and fruit juice could taste so good, yet be filling at the same time! When we moved back to Hong Kong, cold-pressed juice cleanse programmes weren’t available, so we decided to introduce this healthy remedy to our fellow residents. Lena was absolutely addicted to playing the game Bejeweled at the time. One day I thought, “Wouldn’t it be great if everyone could ‘be juiced’ all the time and be addicted to being healthy instead?” So that’s how we came up with our name.

Your juices are packaged in such a unique way and they exuberate fun! Who does all of your branding and logo design?

My sister and I are actually both graphic designers, so we did our own branding. We also had help from a close college friend to do the logotype.

What are your bestselling juices and their health benefits?

All our juice are priced at HK$ 55 and our bestsellers definitely include Veggie Bomb, which is made of green apple, kale, lettuce, spinach, cucumber, celery, parsley, lemon, ginger and spirulina. It contains anti- inflammation and cellular repair compounds, improves eye health and replenishes collagen. It’s a popular choice