Digi­tised dreams


WE’RE SHAK­ING THINGS up this is­sue. Let go of any pre­con­ceived no­tions of what you think about our mag­a­zine. As we move for­ward, rather than re­sist­ing the shift from print to dig­i­tal, we’re em­brac­ing it with full mo­men­tum and pro­vid­ing you with a seam­less bridge be­tween pa­per and screen through 360° mul­ti­me­dia in­te­gra­tion.

From the Septem­ber/Oc­to­ber 2018 is­sue on­wards, you’ll want to keep your phone by your side at all times while read­ing the mag­a­zine (speak­ing of which, we should re­ally in­clude a built-in pouch for your phone in the next is­sue). As you flip through the ar­ti­cles, you’ll find that many of the pages will con­tain that black-and-white box of mys­tery, for­mally known as a QR code. If you have an iOS de­vice, sim­ply turn on the cam­era on your phone and hover over the code, or if you’re on An­droid, snap the code us­ing a des­ig­nated QR code reader on your phone and away you go!

We’ve em­bed­ded a whole lot of ex­tra good­ies for you through­out our ex­cit­ing is­sue. Back in Au­gust, we went to Seoul to meet up with Korean rap­per Jessi and cre­ated a steamy, dig­i­talex­clu­sive shoot and video that you can only see on hash­ta­gle­gend.com.

Fea­tures ed­i­tor Marta Colombo dives into the world of on­line dat­ing with Sean Rad, the co-founder of Tin­der. Scan the QR code within that ar­ti­cle to see a list of some of the best – and worst – Hong Kong dat­ing sto­ries that we’ve wran­gled up. Mov­ing onto all things beau­ti­ful, Alex Lim Tse-Wei lenses our first fash­ion shoot of the sea­son in his na­tive Sin­ga­pore, staged in the Chi­nese night­mare theme park Haw Par Villa. Watch the mod­els from the im­ages come to life in a chore­ographed duet when you scan the codes on each page.

Need a great in­vest­ment piece to el­e­vate your look for the sea­son, but sick and tired of see­ing the same boxy bags time and time again? For au­tumn/ win­ter, we’ve cu­rated a se­lec­tion of bags with the most in­ter­est­ing sil­hou­ettes – with an an­i­mated light show for mo­bile view­ing. Olivia Tsang amps up the shine fac­tor in a jew­ellery shoot ded­i­cated to sym­bolic tal­is­mans and yes, you guessed it – the im­ages start to raz­zle-daz­zle on your phone when you scan them. Be­sides, the lus­tre and sparkle of jew­ellery can never truly be cap­tured by a still im­age.

Fresh off the run­way, you’ll find our picks of the trendi­est, most dar­ing and ex­per­i­men­tal men’s fash­ion for the spring/ sum­mer 2019 sea­son, as well as vet­eran Chi­nese su­per­model Du Juan, cap­tured beau­ti­fully by Har­ri­son Tsui in Ma­cau’s new­est ar­chi­tec­tural be­he­moth, the Mor­pheus ho­tel, de­signed by Zaha Ha­did Ar­chi­tects.

On a more se­ri­ous note, we take a peek at the dark side of beauty, specif­i­cally in China, as a byprod­uct in the overuse of beau­ti­fi­ca­tion apps that are cre­at­ing un­re­al­is­tic stan­dards in women. But women aren’t the only ones in dis­tress. Ed­i­to­rial in­tern Yukki Le­ung speaks with WWF tiger con­ser­va­tion­ist Michael Baltzer about the trou­bling re­al­ity of the ex­tinc­tion of the species and what we can do to pre­vent their doom.

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