142 — fame

J’adore Ab­solu is the new­est rein­car­na­tion of Dior’s most iconic fra­grance – a golden elixir that pays tribute to the leg­endary white jas­mine flower

#Legend - - HIGHLIGHTS -

Teenage dig­i­tal su­per­star Madi­son Beer is now all grown-up, a whole woman, com­ing in at full throt­tle

WHO DOESN’T KNOW J’adore, the most iconic of Dior’s line of fra­grances? Its ubiq­ui­tous ad cam­paigns with Char­l­ize Theron is see­ing a re­vival, giv­ing off pow­er­ful golden-god­dess vibes, in equal parts a cel­e­bra­tion of fe­male em­pow­er­ment and an ex­pres­sion of the al­lure and glam­our of gold.

Launched in 1999, J’adore was an im­me­di­ate suc­cess, draw­ing praise the world over for its com­plex, fresh yet creamy white flo­ral notes. The el­e­gant and sen­sual per­fume bot­tle, with its elon­gated neck bound in del­i­cate threads of gold, is a com­mon sight on a woman’s beauty shelf. The J’adore Ab­solu, re­leased this November, is a de­light­fully lush new com­po­si­tion that sees the flo­ral ab­so­lutes dance in un­prece­dented ways, in a mod­ern and fresh take on the flo­ral com­plex­i­ties of the orig­i­nal per­fume.

Ac­cord­ing to François Demachy, Dior’s per­fumer­cre­ator tasked with the new for­mu­la­tion, J’adore Ab­solu was “an ode to ex­pres­sive flo­ral ab­so­lutes that re­quired pre­ci­sion han­dling.” Demachy is par­tic­u­larly at­tached to the jas­mine, call­ing it the “queen of Grasse”. Of work­ing with the del­i­cate and frag­ile flower, he says: “You can’t work on them all in the same way – you need to cre­ate nu­ance and di­a­logue.”

In or­der to bring forth the full in­ten­sity of the jas­mine in the new J’adore Ab­solu, Demachy com­bines jas­mine sam­bac with Grasse jas­mine, fus­ing the more an­i­malic, musky in­dole with the warmer, fruitier facets of the jas­mine. It was im­por­tant that the flowers were only picked at cer­tain times, too. “In the morn­ing, the jas­mine has sharper, al­most black­cur­rant notes. When it is picked, it gives its all, de­liv­er­ing in­dolic strength,” ex­plains Demachy in his per­fume notes. “In the damp, cooler evening air, when it opens once again, it pro­vides ex­tra­or­di­nary sen­sa­tions. The har­vest over, the jas­mine lets go, grow­ing richer and even more sen­sual, re­leas­ing fruity apri­cot notes.”

A del­i­cate spray of J’adore Ab­solu re­veals all the orig­i­nal sig­na­ture flo­ral ab­so­lutes. At first light in char­ac­ter is a per­fectly hon­eyed sen­sual rose con­vers­ing with a new or­anger note; the scent later re­veals its po­tent an­i­mal char­ac­ter, with the flo­ral notes taking on a touch of liquor. The mer­est touch of a po­tent mag­no­lia ab­so­lute in the for­mula brings a re­fresh­ing smell of wet green­ery, sus­tained with an aquatic flo­ral note. Al­ways wanted to run the world, but felt like you were miss­ing a cer­tain je ne sais quoi? A spritz might do the trick. And just re­mem­ber, as Theron tells us, “We are gold.”

Op­po­site: Char­l­ize Theron re­turns to front Dior’s new J’adore cam­paign, ti­tledDior Re­bornLeft: The new J’adore Ab­solu is made for the in­de­pen­dent and tri­umphant Dior woman

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