Ris­ing young singer Somi Jeon, aka Somi, opens up about her new jour­ney as a solo artist, armed with prodi­gious pas­sion and pos­i­tiv­ity

Ris­ing young singer SOMI JEON aka SOMI is start­ing her new jour­ney as a solo artist, armed with her prodi­gious pas­sion and pos­i­tiv­ity – and ready for what­ever the fu­ture holds

#Legend - - CONTENTS / THE STYLE ISSUE - Cre­ative Di­rec­tion / Gordon Lam Pho­tog­ra­phy / Kim Yeong-jun Co­or­di­na­tion / Leg­end En­ter­tain­ment Group Styling / Choi Min-hye Hair / Ga­hee Make-Up / AMA Text and In­ter­view / Danny Kang Spe­cial thanks to The Black La­bel

SOMI, THE YOUNG Korean-Dutch- Cana­dian singer who was born in Canada but raised in South Korea, de­buted in 2016 as a mem­ber of K-pop group I.O.I. She had the hon­our of tak­ing the crown on the girl-group au­di­tion­based sur­vival re­al­ity show Pro­duce 101, set­ting the stage for her po­ten­tial as a ris­ing star in the years to come.

With her pos­i­tive, en­er­getic and bub­bly per­son­al­ity, Somi be­came well known as the “hu­man vi­ta­min”, spread­ing her cheer­ful vibes wher­ever she ap­peared. Now she’s set­ting off on a new jour­ney with her first solo song, “Birth­day”, which was re­leased in June.

She’s now ready to show the real Somi, just the way she is – an 18-year- old who wants to make her pres­ence known. Pos­ing with dif­fer­ent at­ti­tudes in dif­fer­ent looks through­out the shoot, her joy­ful­ness be­tween shots filled the stu­dio with laugh­ter, and her skills in bring­ing out a kalei­do­scope of di­verse, co­he­sively charm­ing vibes in front of the cam­era left the stu­dio in awe.

Why did you choose “Birth­day” as your de­but sin­gle and what mean­ing does the song have?

If you look into the lyrics, you can see that it has a lot of em­pha­sis on be­ing re­born and it has mul­ti­ple mean­ings. I would say num­ber one would be: “I’m go­ing to do what­ever I want, and I’m just me and I love my­self.” Also, I’m 19 years old in Korean age, so it’s my last year as a teenager. So I wanted to put a lot of at­ti­tude and show the “Sav­age Somi”, if you know what I mean. The song it­self is an uptempo dance song. It’s very pop and very bright, but has swag at the same time – and that’s some­thing that I al­ways wanted to do. It’s kind of my per­son­al­ity, so I thought it was a per­fect fit.

What do you want to do the most when you turn 20 (in Korean age) next year?

I think a lot of peo­ple around me are very wor­ried, be­cause I re­ally want to drive. They’re like, “No, Somi, you can’t drive” – but I still want to. So I’m try­ing to get my driver’s li­cence next month.

So far, you’ve had the nick­names “Vi­ta­min” and “Cen­tre”, but what would you like to be known as in the fu­ture?

This is my favourite ques­tion! I want to be called “Iconic Hot Chick” be­cause I want to be all of that – iconic and hot.

Other than mu­sic, what are you in­ter­ested in?

I like work­ing out; I do Pi­lates. And I like draw­ing. I’m also in­ter­ested in fash­ion and art. I have a lot of DIY projects that I do. For ex­am­ple, I ex­per­i­ment a lot with things at home – I rip my clothes up, put them back to­gether and then tear them apart again.

“If you look into the lyrics, you can see that it has a lot of em­pha­sis on be­ing re­born and it has mul­ti­ple mean­ings” SOMI

How would you de­scribe your daily fash­ion?

I have a lot of ups and downs. Some­times I’ll go wild and some­times I’ll be cool. So in one word, I would say “unique”. These days I’m try­ing to be more girly, wear­ing fem­i­nine clothes like heels, skirts and dresses.

You’re tal­ented in var­i­ous fields such as mu­sic, art and sports. What are you not good at?

There are a lot of things I’m not good at, but I would say bak­ing. Be­cause I go with the flow, but for bak­ing, you have to be ex­act with the mea­sure­ments. I can’t do that. I just go with the flow. If it turns out good, then it’s a happy sur­prise for me.

Do you also like trav­el­ling?

I re­ally like trav­el­ling and there are a lot of places I want to go. But if I could choose now, I would like to go to Morocco and Viet­nam. I’m not a plan­ner, so I don’t have any plans. I just go there and then I dis­cover what to do. Since I’m a nat­u­ral at blend­ing in, I don’t re­ally need plans. But for eat­ing, it’s an­other story – be­cause I’m a big foodie. I re­search for days on what I’m go­ing to eat there.

What do you want to eat the most right at this mo­ment?

Mex­i­can food. Chimichang­a! I just like how it’s pro­nounced.

What’s the big­gest thing on your mind lately?

How can I eat what­ever I want to eat with­out gain­ing weight. It’s on my mind ev­ery day. It’s a daily is­sue. Yes, I’m a su­per-foodie!

What’s your next chal­lenge ?

The of­fi­cial an­swer would be my next al­bum. But to be hon­est, it’s my 20s. I don’t know what’s go­ing to hap­pen.

What ad­vice would you give to those who are fol­low­ing in your foot­steps?

I would say: don’t be neg­a­tive. Peo­ple con­stantly make up ex­cuses about why they can’t do some­thing – but the only thing that’s stop­ping you is you. So suck it up and get over it. I know that you can to­tally nail it!

Lastly, what do you want to say to your fans?

I’m very happy I got to con­nect with my fans through #leg­end. I would like to see them all soon. Thank you for your love and sup­port. And I love you!

“I would say: don’t be neg­a­tive. Peo­ple con­stantly make up ex­cuses about why they can’t do some­thing – but the only thing that’s stop­ping you is you” SOMI

Petite Wulu ear stud in 18K white gold with di­a­monds _ Qeelin Black dress with blue ruched sleeves _ Tory Burch

Wulu ear­ring in 18K white gold with di­a­monds _ Qeelin Black jacket with tweed pan­els and ivory silk top _ Tory Burch

Wulu ear­ring in 18K white gold with di­a­monds _ Qeelin Black jacket with tweed pan­els, white printed dress and mul­ti­coloured pan­elled eel-skin boots _ Tory Burch

Black tweed dress with mul­ti­coloured se­quins and leop­ard-print col­lar _ Louis Vuitton

Yel­low mesh and or­ganza dress and nude mono­grammed bodysuit _ Fendi

Yel­low mesh and or­ganza dress, nude mono­grammed bodysuit and red pa­tent-leather boots _ Fendi

Black and pink shear­ling cape, black printed flo­ral dress and Mary Jane pumps _ Miu Miu

Wulu ear­ring, ring and sautoir in 18K white gold with di­a­monds _ Qeelin Black printed flo­ral dress _ Miu Miu

Black lace dress _ Prada Small Clas­sic Bo Bo ear­ring in 18K white gold with di­a­monds and ru­bies _ Qeelin

White blouse, black lace dress and pink crys­tallised pumps _ Prada

Plum rain­coat, beige wo­ven leather skirt and black boots _ Bot­tega Veneta

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