Since its launch in 1975, Parfums Henry Jacques has perfected the art of bespoke perfumery through an unwavering dedication to family, tradition and attention to detail


t’s often said that perfume can unlock memories, intensify emotions and transport us to other worlds. And few understand these power ful forces more than Henry Jacques Cremona. The founder of Parfums Henry Jacques spent his youth criss-crossing the globe and experienci­ng a diverse range of cultures before settling in Southern France in the early 1970s.

“When I came to Grasse, I met one of the last great perfume noses in France, a humble man whose father and grandfathe­r had been noses before him,” Cremona recalls of the early 1970s, when he decided to use his marketing experience to create a bespoke perfumery house dedicated to craf ting unique and exquisite scents for an exclusive clientele.

In doing so, Cremona also enlisted the help of his family in writing the Henry Jacques story. From the beginning his wife and closest collaborat­or, Yvette, has added the final harmonious note to each creation while their daughter, Anne-Lise, now serves as CEO and the driving creative force with her deep knowledge of the industry and innate art de vivre.

Together the trio, along with close family friend and artistic director Christophe Tollemer, are slowly opening their enchanted world to the public. Taking inspiratio­n from the Henry Jacques atelier and lab housing a myriad of precious essential oils and natural absolutes, Tollemer has meticulous­ly designed a handful of stand-alone boutiques as well as the bottles of perfume that fill them. The very first, at the Marina Bay Sands Hotel Singapore, evokes the warmth and luxury of a historic Parisian apartment. The next, and eagerly awaited among Cremona and Henry Jacques devotees alike, opens this month at Elements in Hong Kong.

Parfums Henry Jacques, Shop 2036A & 2042, 2/F, Elements, 1 Austin Road West, Kowloon. Tel: +852 2466 1688

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