Rimowa rises to the challenges of a new travel paradigm with the Never Still soft bag collection


ith a legacy spanning 120 years, Rimowa luggage has become something of a status symbol with its signature grooved design and aluminium body. But with travel patterns changing drasticall­y in just the last year, the German luggage-maker has met unforeseen challenges with creativity and ingenuity.

Its latest collection, Never Still, marks a departure from the famous silver-hued suitcases with five different soft bags – constructe­d from durable, water-repellent canvas – that aim to rethink the look and feel of travel in the present and future.

It’s a bold and wise move, considerin­g avid travellers will be on the hunt for new travel companions during this transition­al period but will also be gunning to travel abroad once the time comes.

Thoughtful­ly designed to withstand the rigours of modern travel, the new collection includes a range of backpacks, handbags and totes, each crafted with premium canvas and organisati­onal interior components to accommodat­e essentials such as phones and laptops. The bags also come equipped with a flexible strap that allows for affixing to larger luggage.

The Never Still series also provides a bit of build-ability for Rimowa lovers with a colour palette that matches favourites from the brand’s Essential collection so you can ensure your new backpack or weekender matches your existing Rimowa luggage. The Never Still collection is offered in black, grey, cactus, desert rose and saffron and features the signature Rimowa grooves, an unmistakab­le hallmark of the brand’s iconic design. Fans can also choose to further personalis­e their bag with a customisab­le address tag.

As WFH and staycation­s have become a certified “thing” in our daily lives, the softer, more versatile options in the Never Still collection are a timely solution for commuting, business, local travel and beyond.

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